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Sweet and simple

ORGANISED religion could not elicit as much guilt and need for atonement in the average woman as much as being a working mom does.

The adoration of my 10-year-old son and my desire to raise him without the help of my network of caregivers almost completely pales into insignificance next to the obvious fact that I need to earn my contribution to the household income.

It could be argued that working from home is an option.

In that way, I could always be present at the close of the school day, available to help with his homework and projects before 7pm in the evening, poised, mixing bowl in hand, to bake batches of cupcakes required for Bake Sale day, and the enthusiastic sideline motivator at his numerous sporting events.

However, running a department in one of the top financial services companies in SA would become exponentially more challenging if performed from a laptop at my dining room table dressed in my favourite Donald Duck PJs, appealing as that kind of work scenario might be to me.

So every morning I diligently drop my child off at school and begin the 45-minute commute to my corporate office job.   

The need for simplicity and convenience in every sphere of my life has never been as critical as in the time I have been a mother. There is just no time for anything complex or time-consuming.

Bless the day some techno geeks got the coding right and, as a result, spared me the extra 20 minutes twice a week that it takes to detour (in peak hour traffic of course) to our neighbourhood post office to clear the post-box of our mail.

Voilà! This seemingly simple technological change has saved me hours, possibly days, over the past few years – valuable time that could be spent assisting my child with his long division sums. 

At the push of a button on my cellphone I have my bills and payment reminders at my fingertips. And with an equally simple flick of a finger, I can pay some of those bills using the same device.

And, who would have thought I could pay for petrol at the filling station using my debit card? No more extra bank or garage cards for me, or having to draw cash to pay the attendant. Life just doesn't get any better.

Mealtimes present a similar challenge. Any dish that requires more than 40 minutes' preparation time is just not going to make it to the Top 10 week-night supper list. Hats off therefore to websites like www.whatsfordinner.co.za.

Those guys recognise the need for convenience and instant gratification for time-strangled working moms looking to feed their families more nutritionally rich cuisine than two-minute noodles.

They offer quick, wholesome recipes you can literally download on a phone as you push the "Defrost Chicken" button on your microwave. Forty minutes later you could be serving green chicken curry that would do a Thai restaurant proud.

Now, if only financial services companies were as in touch with me and my needs. Insurance has been around since the Dark Ages in some form or another, but the concept has become the formal entity we know today only in the last 100 years or so.

Insurance is distributed pretty much as it always has been: through an intermediary, broker or some other form of agent. There has been little deviation from this model.

Frills have been added like call centres and "sms us", but the concept has remained the same. Traditional insurance rules dictate that I have to fill in forms, and I have to provide every proof that it's me applying.

I have the pleasure of working for a company that offers insurance by applying the simplicity and convenience of modern shopping.

The idea is that getting insurance, particularly single-need cover like funeral or accidental death, should be no more complicated than activating a cellphone starter pack. This need has been answered by an off-the-shelf offering in one of the largest grocery chains in SA.

Although times have changed and advanced substantially, savings and investments will probably always require some sort of intermediation and advice (not even some of my university-educated friends understand how share markets work, or could invest without some assistance).

An uninsured, unbanked population of some 14 million South Africans are still often overwhelmed by the variety and complexity of finance solutions.

They function in a cash-based economy and hail from the poorest settings, where cultural events such as funerals are big business and can prove financially crippling to a cash-strapped consumer or one with no insurance to cover the death of loved ones.

But the need for convenience does not end with low-income consumers. Everyone - even monied people in the higher income echelons - seeks convenience and value for money.

Traditional payment methods like bank debit orders simply don't offer a solution for everyone all of the time. We are all looking for cheaper, better and faster (did I just quote the past pay-off line of one of our banking peers?) ways of running our lives, no matter what our individual financial situation.

Why should this be any different when we approach insurance?

After all, time is money. And who has oodles of that these days?

 - Fin24

* Sandy Wilde is head of Sanlam icover. She is the latest guest columnist taking part in Fin24's Women's Month campaign celebrating women in business.

Fin24 welcomes your participation in the campaign. Send your views to editor@fin24.com and you could get published.

Previous women's month columns:

Does money matter
- Jessica Pryce-Jones, CEO of the iOpener Institute for People and Performance.

Starting from scratch
- Karen Short, founder and chairperson of By Word of Mouth

It's all in alignment - Anli Kotzé, general manager at Ladbrokes.co.za

Make it a team effort - Lulu Letlape, executive head of group corporate affairs at Sanlam

Life isn't like the movies - Judith Middleton, founder and CEO of DUO Marketing + Communications

Ramp up your fun factor - Marteen Michau, head of fiduciary and tax at Sanlam Private Investments

Map your delivery plan - Jackie Carroll, managing director for Media Works

Fine balancing act - Managing director of MUA Insurance Acceptances

Small victories are sweet
- CEO of Save the Children South Africa

Head in the clouds - Marketing manager at kulula.com

The sky's the limit - Tsidi Luse, quality control manager at Lafarge's Lichtenburg plant

In the driving seat - Dawn Nathan-Jones, CEO, Europcar

Get your hands dirty - Sandra Burmeister, CEO of the Landelahni Recruitment Group

Manage like a woman - Wahida Parker, director of Equillore

Four tips for working moms - Glynnis Jeffries, head: business development at Futuregrowth

Women a force for change - Amelia Jones, CEO of Community Chest

Don't be an ice queen - Nicole Fannin, financial consultant at deVere Group

 

* Follow Fin24 on FacebookTwitter and Google+.

 
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