Share

New iPad points to Apple's AI future

accreditation
0:00
play article
Subscribers can listen to this article
The new iPad Pro models can be seen at an Apple event on Tuesday. The new iPad Pro is the first Apple device with the M4 chip. The larger version with a 13-inch display is the thinnest Apple device to date with a thickness of 5.1 millimetres. (Photo by Christoph Dernbach/picture alliance via Getty Images)
The new iPad Pro models can be seen at an Apple event on Tuesday. The new iPad Pro is the first Apple device with the M4 chip. The larger version with a 13-inch display is the thinnest Apple device to date with a thickness of 5.1 millimetres. (Photo by Christoph Dernbach/picture alliance via Getty Images)


Apple on Tuesday announced a line of new iPad tablets revamped with a powerful AI chip that signaled the company is ready to introduce artificial intelligence across its devices.

The latest version of the iPad Pro uses a new chip called the M4, which is stronger than the one currently used for Apple's laptops and ready to handle more power-hungry AI tasks, the company said.

The iPad Pro and ultralight iPad Air are the company's first iPad releases in two years, ending Apple's longest period without upgrades since it launched the tablet in 2010.

"Altogether, this new chip makes iPad Pro the most powerful device of its kind," said Johny Srouji, Apple's senior vice president of hardware technologies.

Apple is expected to make a series of more ambitious AI announcements at its Worldwide Developers Conference on June 10 in which the M4 chip could play a role.

The company founded by Steve Jobs has been criticised for going too slow on the AI revolution as Microsoft pipped its spot as the world's biggest company by market capitalization.

Microsoft has fully embraced the AI frenzy, rushing out AI-enhanced versions of its software and applications and pushing tools such as the Copilot chat functionality to its cloud computing clients.

Analysts expect the powers of the M4 chip to enhance other products, including iPhones and laptops.

"We see generative AI as a very key opportunity across our products," chief executive Tim Cook said after Apple's latest earnings last week.

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
18.18
+0.1%
Rand - Pound
23.07
+0.9%
Rand - Euro
19.75
+1.1%
Rand - Aus dollar
12.16
+1.0%
Rand - Yen
0.12
+0.8%
Platinum
1,094.50
0.0%
Palladium
1,011.50
0.0%
Gold
2,414.40
-0.1%
Silver
31.49
+0.1%
Brent Crude
83.98
+0.9%
Top 40
73,214
0.0%
All Share
79,531
+0.0%
Resource 10
63,559
+2.2%
Industrial 25
110,578
-1.0%
Financial 15
17,183
-0.2%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders