Winning the wrong game is as bad as losing. That's why timing is everything, says Ian Mann.
Winning the Right Game: How to disrupt, defend and deliver in a changing world, by Ron Adner
Tuck Business School Professor Adner isn't a prolific writer, but a perspective-altering one. His impressive last book 'The Wide Lens' written 10 years ago was as important at the time as this book is today.