Brussels - The maker of Budweiser beer is banking on this summer's World Cup soccer tournament to give some fizz to an otherwise stagnant global beer market.
Carlos Brito, the chief executive of Anheuser-Busch InBev - the world's largest brewer and maker of Stella Artois, Bud Light and Budweiser - says the four-week-long soccer championship in June would be like "a second summer" in big beer-drinking markets in the southern hemisphere like Brazil and Argentina.
"It's a great beer event, all about celebrating and watching football," Brito said on Tuesday.
- AP