Absa Wealth feels differently about wealth

So what is wealth?

It’s a question as old as the quest to attain it. In their current advertising campaign, Absa Wealth Management aims to answer that age-old question in a way that resonates with clients.

We all know that wealth is filled with the promise of money, belongings, influence, dynasties and security. However, Absa Wealth Management believes that it is more than that.

It’s a feeling that can be traced back to the first time you realised your ambitions where others had seen an empty space.

When you dared to push boundaries and found your wings. When you inherited a legacy and ran with it, and the feeling you got when you shared your wealth and received so much more in return. It’s that feeling that defines your success and that Absa Wealth Management shares with you.

Through a sound understanding of what it takes to accumulate wealth, and more importantly, the expertise and capabilities it takes to preserve and help grow it, the campaign positions Absa Wealth Management as the confident choice.

So, do you remember the first time you felt wealthy?