Taxify and OrderIn team up to take on UberEATS, Mr D Food

2018-01-31 19:35 - Kyle Venktess, Fin24
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Johannesburg  - Local food delivery service, OrderIn, has teamed up with ride hailing app Taxify, in a move expected to compete directly with UberEATS and Mr D Food, across the country. 

The already-existing food delivery services will now be able to offer more scale through Taxify drivers who will now be delivering food from various outlets.

In a join statement the companies said the partnership will significantly expand the reach and offering of both companies looking to grow their customer base in South Africa. 

The partnership will offer incentives to customers and additional earning power to Taxify drivers. 

“It all comes down to scale, with more scale we can offer greater efficiency to our customers and reduce our prices - even further,” said CEO and founder of OrderIn, Dinesh Patel.

The collaboration will be promoted through social media, in car and in app. 

Discount coupon codes will be offered to first time OrderIn and Taxify users and ongoing exclusive incentives will be made available to regular customers.

“We’re continuously on the look-out for innovative ways to incentivise our drivers and grow our customer base in local markets. The partnership with OrderIn was a logical next step for us,” said Operations Manager for Taxify, Sinako Cetyiwe. 

Launched in 2012, OrderIn has a network of over 1 200 restaurants in all the major cities in South Africa. 

The locally founded business is the most affordable food app on the market with a R10 delivery fee. 

Taxify, which re-launched in South Africa in 2016, already operates in 20 countries worldwide and said that its global business has seen considerable success with its fairer, more transparent ride-sharing service.

“Our focus as a company has always been to provide our drivers with higher revenue-per-ride. We strongly believe that a happy driver means a happy rider. With this in mind, we seek strategic relationships that not only benefit our customers, but also boost the earning power of our drivers. The partnership with OrderIn offers just that. We’re looking forward to a long-term relationship with Dinesh and his team," Cetyiwe said. 

In December, Patel told City Press that a battle is raging between the major food delivery apps in South Africa.

OrderIn’s key competitors are UberEATS and Mr D Food, in which Naspers has an indirect stake.

“Right now, we are in a massive pricing war to win customers. We have seen this play out all over the world,” Patel told City Press. 

In October, Fin24 reported that UberEATS had surpassed over half a million downloads since its launch in South Africa and had also expanded the service into Durban. 

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