Takealot cashes in big time despite #BlackFriday downtime

2017-11-24 14:50 - Kyle Venktess, Fin24
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Takealot downtime (Website screen grab)


Johannesburg - e-Commerce retailer, Takealot.com, transacted R4m worth of sales in the first hour of Black Friday, despite massive downtime. 

The Takealot.com site and apps are up again, but continue to experience ongoing issues, the company said.  

“Customers will unfortunately still struggle to access our site and apps as we are currently staggering traffic to the platform while we slowly build up to full site capacity, prioritising orders in process,” Julie-Anne Walsh, Chief Marketing Officer at Takealot.com said on Friday. 

Surging visitor demand crashed South Africa’s largest e-commerce websites on Black Friday, resulting in irate customers lashing out at online retailers through social media. 

“We apologise for disappointing any customers and ask customers who are receiving the “Sorry, our store is full right now” message, to please try again later. Customers can rest assured that thousands of Blue Dot Sale deals are still available and that the sale only closes at midnight on Tuesday November 28,” Walsh went on to say. 
Despite the intermittent site access issues, R4m worth of transactions were processed in the first hour of the sale and R10m by 02:00. The entire 2015 Black Friday revenue value was exceeded by 06:00.  

“Samsung TVs were our initial best seller, with 162 units sold in the first hour. Please see our social channels for regular updates,” the company said.

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