Sony tease launch of new smartphone range at MWC

2018-02-22 17:16 - Kyle Venktess, Fin24
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Sony Xperia Store

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Johannesburg - Smartphone maker Sony Xperia has tweeted a teaser ahead of the launch of its latest smartphone range touted for next week at the Mobile World Congress. 

In the tweet the company posted a cryptic 23-second video stating the launch would take place on February 26. 

If online speculation and numerous smartphone blogs are to be believed, Sony will launch a redesign of its smartphone range from an aesthetic appeal which dates back to the Sony Xperia Z in 2013. 

It is also likely the company will adopt a narrower frame with an 18:9 aspect ratio on its premium smartphone range, to accommodate for a bezel-less display similar to smartphones like Samsung’s S8, Note8 and other manufacturers. 

In July last year the company launched its extravagant Xperia XZ Premium in South Africa. 

The smartphone was first launched at Mobile World Congress in 2017 and was voted the Best New Smartphone at the event. 

The device sported a 4K resolution - one of the highest to be found in a smartphone last year - beating Apple and Samsung display.

It also featured a massive 19 megapixel camera with the world’s first super slow motion video in a smartphone - leading speculation that Sony will build on its reputation of producing smartphones with great displays and cameras at the MWC 2018 launch. 

The Japanese electronics manufacturer also opened its first South Africa Xperia Care store at Vodaworld in Midrand, Johannesburg last year, as a customer service centre and Sony branded product retailer.

The world’s biggest global smartphone conference, MWC is held annually in Barcelona, Spain and will see Sony launch its new range of smartphones alongside announcements from major smartphone manufacturers such as Samsung, Nokia, Sony and others. 

Fin24 will cover launches at MWC 2018 live from 28 February to 1 March. 

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Read more about: sony  |  mobile world congress  |  mwc 2018