ShowMax website. (Duncan Alfreds, Fin24)
Cape Town – Streaming provider ShowMax has added the ability to download shows when subscribers have patchy access to the internet.
The company said on Monday that its subscribers on the Android platform would have the option to download content to watch offline.
“By adding download functionality we’re enabling people to take advantage of these connections and fill up on some great shows to watch later,” said John Kotsaftis, general manager of ShowMax South Africa.
Up to 25 shows can be saved on the platform and the development is the result of poor internet connectivity in SA.
“Many South Africans are still internet have-nots, and have been excluded from using services like ShowMax,” said Kotsaftis about the impact of the move.
The move comes soon after the company launched a deal with Telkom that will offer free data to subscribers.
It will also give ShowMax more muscle to compete with DStv’s BoxOffice, which already allows offline viewing of content. Both companies are owned by Naspers.
ShowMax hosts more than 12 000 hours of content and is designed to cater to an increasing trend of non-linear TV consumption.
Mobile video traffic in SA is expected to grow by 73% as people increasingly stream video content to smartphones.
Cisco Visual Networking Index 2015 found that by 2019, smartphones will command 30% (57.5 million) of all networked devices as video demand grows.
"Residential, business and mobile consumers continue to have strong demand for advanced video services across all network and device types, making quality, convenience, content/experience and price key success factors," said the Cisco report.
*Fin24 is a division of Media24, a subsidiary of Naspers.