DStv Explora. (Duncan Alfreds, Fin24)
Cape Town – DStv subscribers now have the option to watch ShowMax internet TV on decoders.
The Naspers-owned [JSE:NPN] subscription TV service announced that its service would be expanded to DStv Explora decoders.
“In South Africa, interest in internet TV is entering a new phase. In addition to early adopters, we’re now seeing a more mainstream customer base wanting to try the service out. For Explora owners this is a risk-free proposition – binge entire box sets from the very beginning without having to buy any new equipment,” said Barron Ernst, chief product officer of ShowMax in a statement.
ShowMax is on a drive to grow its target audience in the face of competition from streaming giant Netflix as well as DStv’s BoxOffice.
READ: ShowMax: No credit card, no problem
Explora subscribers should see ShowMax available on the decoder as the company launches a phased rollout. Existing customers will have to use their login details, but new customers will be required to register via a computer.
“As an added convenience, customers paying for DStv via debit order will be able to pay for ShowMax directly through their DStv account,” ShowMax said.
The company, which hosts more than 12 000 hours of content, recently launched subscription vouchers in Game, Makro and CNA stores.
“We’re already busy on the next phase, which is developing apps for additional streaming media devices as well as gaming consoles,” said Ernst.
*Fin24 is a division of Media24, a subsidiary of Naspers
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