Sanlam’s on-demand app

Johannesburg - Insurance group Sanlam is venturing into new territory by launching an insurance cover app, called Go Cover, which allows you to buy accidental injury cover, on demand, from 24 hours to an extended 30-day period.

The cover can be activated immediately or at a precise future date and time within 30 days.

For example, you can buy 14 days of cover and set it to automatically begin on a particular date, at a specified time.

Jack Kruger, design lead at the Sanlam Group, said the Go Cover app could be downloaded from the Google Play store or the Apple app store.

Once you sign in and enter your details, you can buy cover and activate your policy within minutes.

The app is aimed at people who require periodic workplace protection and holiday-makers.

The launch of the app follows Sanlam’s announcement of its purchase of a 53% majority stake in innovative insurer BrightRock, at a price of up to R707 million.

The Go Cover concept is similar to BrightRock’s innovative needs-matched term life cover, while making use of technology to reach the target market and increase accessibility.