Cell C takes aim at Telkom with cheap data

2016-09-27 13:24 - Kyle Venktess, Fin24
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Cell C is pushing to grow market share in SA. (Duncan Alfreds, Fin24)

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Johannesburg - Local mobile operator Cell C has taken aim at Telkom with the launch of its new home and office broadband offerings at aggressively priced packages. 

The fixed-line alternative includes numerous packages from 15 gigabytes for R299 to 200 gigabytes for R1 499, for high data usage customers. 

CORRECTION: Fin24 previously reported that the 200 gigabyte package costs R999 but this has been corrected to R1 499.

Smaller packages work out to 2c per megabyte while on bigger packages, customers end up paying as little as 1c per megabyte. 

The home offering will run off Cell C’s LTE network covered by 2 200 base stations in Cape Town, Pretoria and Johannesburg. 

The packages from Cell C are very close in pricing when compared directly to Telkom’s SmartBroadband Wireless LTE offering.

However, the packages are still limited when compared to the more extensive offering from Telkom, which include soft cap bundles and uncapped bundles.

The new LTE products are designed as a fixed LTE solution and will be restricted to LTE data usage only, without 2G, 3G and mobile call usage.

How the packages compare:

Cell C also announced an investment in LTE and LTE-Advanced in Kwa-Zulu-Natal, Mpumalanga, Limpopo and other regions and scheduled “to be completed in due course".

“Our efforts over the last few years have been focused on rolling out a highly-advanced data network offering LTE and LTE-Advanced services to keep up with the growing demands of a connected South Africa,” said Cell C CEO Jose Dos Santos. 

The company further said that the new LTE Power Plan packages were 24-month contracts, and could be cancelled for any reason with a 30 day notice and no cancellation fees.

“Cell C is constantly looking at ways to ensure customers retain the best value, even if they are using far more than they did before. In addition, the rollout of fibre to the home has been slow and we wanted to provide a viable fixed mobile solution to customers who are not yet connected to Fibre or ADSL,” said Dos Santos. 

@KyleVenktess on Twitter.


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