Here's what SA is buying online for Christmas

2014-12-05 11:35 - Duncan Alfreds, Fin24
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takealot website. (Duncan Alfreds, Fin24)


Cape Town - As the world races toward the shopping season, an online retailer has revealed the top gifts for 2014.

According to, multimedia toys will likely be found under the Christmas tree if you know a Santa with a fat wallet.

Online platforms continue to make gains as shoppers turn to mobile devices to make purchases.

The recent shopping bonanza Black Friday in the US saw mobile sales growing by 20.6% over 2013 figures, or 30.3% of all online sales, up from 22.5% last year.

Research firm eMarketer expects mobile commerce to grab around 1.2% of online sales this year in an online retailing market expected to grow to $304bn.

Here are the top gifts from

1.       Google Chromecast HDMI Streaming Media Player
2.       World of WarCraft: Warlords of Draenor Pre-Order (PC)
3.       DStv Explora HD Decoder
4.       Sennheiser HD 429 West Headphones
5.       Lego Star Wars Darth Vader Watch with Minifigure
6.       The New Apple TV Full HD 2012
7.       SpaceRail Space Rail Level 4
8.       Construction Train Set Bridge
9.       Girls Kitchen Workbench
10.   Maleficent (DVD)

The Christmas shopping season is in full swing. (Duncan Alfreds, Fin24)

In terms of categories, digital also dominate, but recipients are likely to be children, based on the most popular items bought on the online platform.'s Top Five Christmas Gift Categories:

1.    Computers
2.    Toys
3.    TV, Audio, Video
4.    DVD
5.    Health & Beauty

Naspers recently announced that will merge with as a hedge against foreign e-commerce players.

"In a highly competitive market like SA, with still a low share of ecommerce as a percentage of total retail, we need to get more scale to build a healthy business, as both companies make substantial losses at the moment," Naspers CEO Bob van Dijk told Fin24 at the time.

What will you be buying online for Christmas? Share your experience with us.

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Read more about:  |  naspers  |  e-commerce

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