Busan - Seoul, one of the world's most technologically advanced cities, is home to some of the world's most recognised consumer electronic goods brands.
And the competition between brands is tangible, with LG's biggest store juxtaposed to almost stare its biggest competitor in the eye. Situated diagonally opposite LG's biggest store in the world, the Best Shop, is Samsung's equally big branded store.
READ: LG to bring new energy efficient appliances to SA
The Best Shop is the stockist for the company's latest products ranging from mobiles to home appliances, and it features exclusively branded items.
LG on Tuesday announced that its new line-up of home appliances, fitted with its new smart inverter technology, would be heading to South Africa.
The new technology aims to make devices in the home more energy efficient by adjusting power consumption to the exact amount required by the user. Below are some of the appliances earmarked for the South African market: