An explosion in video content, phenomenal growth from Instagram and the continued strong performance of LinkedIn.
These are among the highlights of the 2017 Social Media Landscape Survey released by local experts Michal Wronski and Arthur Goldstuck.
Pictured below are among the key statistics of just how much big social media sites like Facebook and Twitter are in South Africa.
It’s clear from the statistics that growth for some of the bigger players is slowing but that social media usage is still on the up in South Africa.
"Despite the phrase 'social media fatigue' on people’s lips for at least the past couple of years, engagement on the top platforms has increased phenomenally in 2016, far in excess of audience size increases," said the authors of the survey research.
"The top photos on Instagram, for example, receive almost 4x the engagement they did the year before, indicating higher engagement levels with the same audiences," said the authors.
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