Publications
Partners
Cape Town – Nokia (now Microsoft) smartphones have jumped to the top of the Orange Store sales chart.
The online platform announced late on Monday that the Lumia 640 XL LTE smartphone has taken the top slot in South African sales over the holiday period.
The Motorola Moto X Play came in second, followed by the Wileyfox Swift.
Online sales were healthy despite tough economic conditions and Sony, the previous leading brand, fell to eighth place on the Orange list.
“Sales over the 2015/2016 holiday period exceeded our expectations, despite the falling rand,” said Blake Levitan, Orange Horizons country manager for South Africa.
Here are the top selling smartphones:
1. Nokia Lumia 640 XL LTE
2. Motorola Moto X Play
3. Wileyfox Swift
4. Samsung Galaxy A3
5. Google Nexus 6P
6. Google Nexus 5X
7. Motorola Moto G (3rd Gen)
8. Sony Xperia M4 Aqua
9. Sony Xperia Z5 Compact
10. Samsung Galaxy S5 Neo
Orange which intends to disrupt the local distribution market, said that smartphones dominated the platform despite the depreciation of the local currency.
READ: Connected 'everything' to drive smartphone innovation
The Lumia 640 XL LTE is offered as dual SIM at R3 900, compared to Cell C which sells the device for R319 per month on an Epic 200 contract.
“Owing to the fact that our pricing remains live, the prices of imported items are affected by the exchange rate and fluctuations in the strength of the rand. However, given our competitive pricing on a wide range of smartphones, and the number of South African smartphone users rising steadily each year, we are not surprised that smartphones have once again dominated our online sales,” said Levitan.
Here are the top selling products on the Orange online store:
1. Nokia Lumia 640 XL LTE
2. Motorola Moto X Play
3. Wileyfox Swift
4. Orange Holiday Europe SIM card
5. Google Chromecast HDMI streaming media player
6. Samsung Galaxy Tab Active 8
7. Huawei E5372 4G LTE Mobile Wi-Fi router
8. Samsung Galaxy A3
9. Google Nexus 6P
10. Monster Beats Solo by Dr Dre
The company expects to expand its retail presence in 2016.
- Follow Duncan on Twitter
