Apple has unveiled its iPhone 7 handset. (Kyle Venktess, Fin24)
Johannesburg - The South African unit of Chinese mobile giant Huawei fired shots at Apple after Wednesday’s iPhone 7 and iPhone 7 Plus launch in an advert on Facebook.
Shortly after Apple's announcement that the iPhone 7 Plus features dual-camera functionality, the Chinese electronics manufacturer took direct aim at the feature with in an image of the Huawei P9 with the caption “Dual cameras? That sounds familiar”, by 8:30pm.
The post on Facebook further read: “The future of smartphone photography is already in your hands. And it has been since April. Celebrating stunning dual-lens photography, we deliver only the best.”
It also included the hashtags #HuaweiP9, #OO, #keynote and #FollowTheLeader.
Apple unveiled new iPhone models Wednesday, featuring a water-resistant frame, upgraded camera system and faster processor.
READ: Apple unveils iPhone 7: Water resistant, faster, new camera
It was announced at the event that the larger iPhone 7 Plus featured dual-lens system which allows for more depth of field in an image.
The 12 megapixel dual-camera also allows for sharper, brighter photos with better ability to zoom without degrading quality.
Meanwhile, in April this year, Huawei announced the inclusion of the P9 and P9 Plus to their stable of smartphones in which they boasted the devices "reinvented mobile photography."
READ: REVIEW: Huawei P9's game-changing mobile photography
Both Huawei devices features a dual 12 megapixel camera engineered by German optics company, Leica.
@KyleVenktess on Twitter.
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