The Huawei P9 on display at the launch event held in Johannesburg last week.
Pietermaritzburg - Chinese mobile giant Huawei announced the availability of their flagship device, the P9, to the South African market at an event held in Johannesburg last week.
Following the success of the P8 and P8 Lite — which was named Product of the Year at the 2016 Innovation Awards in the “Value Smartphones Category” — the P9 was launched along with the P9 and P9 Plus.
Charlene Munilall, Huawei consumer business group general manager, said that the company had aimed to reach 10% market share of smartphones in the country and had reached their target.
“We are able to offer customers new, more affordable devices. We also manage to offer customers premium specs found in a high-end device in our Lite devices so more people have access to better devices that are more affordable,” she said.
Huawei have also bolstered their line-up of entry level smartphones with numerous devices in the “Y” and “G” series, aimed at students and those new to the smartphone market.
The P9 Lite features specs like fingerprint scanner, 13 megapixel primary camera and 16 gigabyte and faster processor, making the device one of the most advanced mid-range smartphones available today.
Munilall added that the introduction of the P9 Lite was expected to follow the success of the P8 Lite, as more features were included in the new device while still remaining at a similar price point.
“What we have found through market research is that customers are buying up from lower-end devices into high-end ones. Huawei fans are sticking with the brand and our brand recognition is high. The P9 Lite is not expected to cost much more than the P9 Lite,” she said.
Munilall also said that while KwaZulu-Natal was a key selling region, the company was focusing on partnering and sponsoring more events in the province.
For production of the P9, Huawei partnered with German optics company Leica, to develop a smartphone with dual 12 megapixel rear camera that is able to manipulate the depth of field and focus of an image on the screen of the device.
“We are excited to give our users the ultimate smartphone photography experience. Consumers around the world use their smartphones to take billions of pictures each year, making photography critical to their everyday lives. Our P9 users can capture images with unmatched clarity no matter where they are,” said Munilall.
The P9 device also features a fingerprint scanner, 2,5 GHz processor 5,2-inch display with a 1080x1920 pixel resolution.
The P9 Plus device offers similar features to the P9 device including the Leica optic dual camera, with a 0,3-inch larger display and larger battery.
The Huawei is available at mobile networks from around R569 per month on a 24-month contract with the P9 Lite priced from around R249 per month on a 24-month contract.