Apple launches iPhone X ... it is pronounced 'ten'

Johannesburg - Apple has announced its 10-year-anniversary iPhone X, starting at $999, alongside the iPhone 8 and 8 Plus. 

The iPhone X pronounced "iPhone 10" will feature Super Retina Display on its almost borderless screen.

Apple ditched the home button on the X device and features Face ID and facial recognition technology to unlock the device.

The company promised that Face ID will protect facial data captured on the iPhone X and said that there was a one-in-million chance that a 'random person' could unlock a user's iPhone X using their face.

The iPhone 8 and 8 Plus was promised to have the highest video capability in a smartphone, according to Apple and will retail from $699 with the 8 Plus from $799.

A new 4K Apple TV was also announced along with a new Apple Watch Series 3, with cellular capabilities. 

The announcements were made for the first time from the new Steve Jobs theater, in Cupertino, California, on Tuesday night.

@Fin24 Apple Watch Series 3 announced and will feature cellular with Apple Music streaming. #AppleEvent pic.twitter.com/rb69lzFt3F

— Kyle Venktess (@KyleVenktess) September 12, 2017

The iPhone X, pronounced iPhone '10' ditches the home button on the device and features Face ID. #AppleEvent pic.twitter.com/CNYmyHHYq3

— Kyle Venktess (@KyleVenktess) September 12, 2017