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Making a difference

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Some interesting features about Prescient:

* Prescient recognises its people as its greatest asset. Prescient encourages people to make a difference. It is important that everyone has a direct stake in the business.

* Prescient also places a strong emphasis on maintaining excellent BEE credentials. The company has a 29% black shareholder base of which 23.2% is held by three external shareholders.

* Major components of the business are an investment management company that is quantitatively focused and with institutional and retail products; a stock broking firm that has developed into a niche player; an administrative services division; and various new global initiatives.

* Assets under management have grown from R39.7 billion in 2007 to around R86 billion at present. The investment house boasts the enviable record of not having lost any client money during the 2008 financial crisis.

* Prescient recently launched its first advertising campaign. Like most things that differentiate Prescient, this is intended to be different. The campaign uses animals representing the company’s qualities.

According to Sharon Bailey, Executive Director and Prescient’s Head of Marketing “the messages speak to who we are, how we work, and our sense of knowing.” Bailey says, “It’s time Prescient proudly told the country – and overseas markets – more about our business. We have focused on generating growth from within. This has resulted in the business growing on the back of client trust and word of mouth. But now we’re spreading that message”. 
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