Rhys joined ooba in 2003 as Insurance Director to set up ooba’s insurance business unit. He has extensive experience in financial services, previously having spent 10 years at Alexander Forbes, where he was Managing Director of the Alexander Forbes Life business.
Rhys was appointed to the role of Chief Operating Officer for the ooba Group in 2009 and Chief Executive Officer in 2013.
Rhys originally hails from KwaZulu-Natal, where he obtained his BComm and LLB degrees at University of Natal. Rhys now lives in Cape Town with his wife and two children.
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