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Shrinkflation: Smaller items raise alarm

Feb 11 2014 15:18
In response to Adriaan Kruger's article The shrinkflation myth, Fin24 user Francois de Waal writes:

Thanks for publishing this Fin24, I’ve had a gripe about this for years now.

I can remember maybe 10 years ago noticing this type of "cheating strategy" for the first time.

It was with 10kg bags of dog food... now all main brands are packaged as 8 kg. The problem is that when one brand starts this hideous practice, others soon follow or their products are perceived to be non-competitively priced.

More examples are:
Chocolate slabs                                        From 100g to 90g, and 200g to 180g
Bacon                                                       From 250g to 200g
Prepacked cheeses ( big brands)             From 1kg to 900g and even now 800g
Big brand tomato sauce                            From 750ml to 700ml
Big brand muesli                                       From 1kg to 750g
Yoghurt                                                     From 1l to 1kg (why?)
Fruit Juice                                                 From 2l to 1.5l
Potato chips ( way back )                          From 150g to 125g
Corn chips                                                From 200g to 175g and then to 150g
Tissues                                                      From 200 to 180, and even 160 units
Shampoos                                                 From 40ml0 to 380ml

The list goes on and on, and the problem is that the consumer is ignorant about doing the maths in-store.

Furthermore, the consumer commission can make it compulsory for all consumer brands to label/notify in bold on packaging that the standard size has been altered, lower or higher, for a period of three months after the change.

 - Fin24

Do you agree that products are getting smaller while the price you pay stays the same? Give us your take and send us your pics and you could get published.
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sa economy  |  myfin24
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