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Trust is a major hurdle for the adoption of e-commerce, which is why many people still rely on traditional methods of shopping and transacting.
However, one PayPal’s key strengths is its built-in security offerings. This means that businesses can use PayPal to alleviate their existing and potential customers’ security concerns.
A compelling example of this is when South African WordPress themes company, WooThemes, was reminded of the value of security after experiencing a hack in 2014.
As an enabler of thousands of e-commerce offerings worldwide, it needed to react fast and offer a secure payment option for all its clients. The company quickly moved all its payments to PayPal, and communicated this change to its community as one of the crucial steps it was taking to remedy the hack.
According to the business development manager of WooThemes, Joel Bronkowski, PayPal has made payment processes quick and easy.
PayPal is also easily accessible and makes e-commerce possible for anyone, which is why WooCommerce, part of WooThemes, offers plugins that allow its customers to easily start accepting PayPal payments on their WooThemes sites. This allows merchants to have their website up and running in no time with a safe payment option.
More and more people from around the world are buying products from South Africa because of the ease of e-commerce.
PayPal’s payment processes make it easier and more secure for merchants to receive money across borders. For small businesses and start-ups, these features make winning customers a lot easier and pain-free.
“For a small team, we try to keep things lean and simple,” said Bronkowski. “With PayPal, we’ve been able to focus on what we do best – building amazing products and making our customers happy – without worrying about security of payments.”
For consumers the concern of businesses having their credit card details is eliminated because PayPal never shares the financial information with the seller.
What’s more, with PayPal’s Express Checkout product, the customer is actually redirected to the PayPal page so the payment itself is not even being processed on the seller’s site.
This is an easy way to help businesses boost online sales, as it offers a faster checkout process for customers, much like an express lane at a purchasing point of a store. Customers simply click a “Checkout with PayPal” button, log into PayPal, review their shipping and payment information and return to the seller’s site after they’ve confirmed the transaction.
WooThemes loves PayPal because:
1. It’s the global leader in online payments.
2. Ease of currency conversion for global payments.
3. It can help stop fraud before it happens thus gives its customers confidence and peace of mind.
In South Africa, PayPal has reached 1m registered accounts and is a great way for businesses to reach customers.
Have any questions for PayPal? Contact them HERE.
