Johannesburg-based entrepreneur Paul Ballen’s talent for gourmet ice cream has turned into a business success.
Along with his business partner, Josh Amoils, he has built Paul’s Homemade Ice Cream and distributes the unique flavours to a number of cafés and restaurants across Johannesburg and Cape Town.
Using social media to promote their famous “Ice Cream Sundays” and innovative flavours, such as “Birthday Cake”, which is a crowd favourite, Amoils says Paul’s Homemade Ice Cream is attracting customers with an appreciation for the craft.