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SAB Lerumo celebrates women entrepreneurs

Aug 29 2017 20:48

Cape Town - Developing small businesses to help them be sustainable and in turn create jobs and value in the South African economic and social landscape, is the purpose behind SAB Lerumo, the South African Breweries’ (SAB) Entrepreneur Development Programme.

SAB Lerumo is a supplier development programme targeted at black woman-owned companies struggling to break through the barriers and improve their market access capabilities.

The programme intends to impart core skills to the women to enable them to improve their market access opportunities and to better manoeuvre a large corporate with a complex procurement structure.

Twenty-three entrepreneurs were selected on their capabilities and potential to thrive under a targeted growth focused intervention.

“SAB Lerumo draws on a history of development excellence and leverages off industry thought leadership, diverse networks of business coaches, and experienced industry partnerships that culminate in years of expertise that serves to enrich the entrepreneurship journey at SAB.

“We view SAB Lerumo as the catalyst for real and genuine conversations among South African female entrepreneurs - a place where colleagues can speak about their failures in an honest way,” says Doreen Kosi, Vice President Legal and Corporate Affairs, SAB and AB InBev.

It culminated with a Woman’s Day Brunch Event aimed at uplifting this generation’s black owned businesses.

Delivering the key note address on the role of mentorship in the entrepreneurship space Khanyi Dhlomo, founder and CEO of Ndalo Media, offered some advice to the women entrepreneurs.

“The things we want in life, are not always packaged the way we think they will be – you have to look out for opportunities in all shapes and forms, and sometimes we have to humble ourselves in order to ultimately achieve our long-term vision,” she said.

The top 10 businesses have been awarded with market access to the SAB business and will be given an opportunity to showcase their businesses to other potential buyers, on the day.

The event, held in Johannesburg, will include the 23 entrepreneurs, as well as leading black entrepreneurs and potential buyers.

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