#EntrepreneurCorner: When to bring a partner into your business

Oct 11 2017 15:14


Cape Town - In this week's episode of #EntrepreneurCorner, business coach Anton Ressel addresses the issue of bringing in a partner to help you run your business.

Ressel says the first thing you need to consider is why you want the partner. More often than not, he says, it's related to business growth. 

He presents a few scenarios which could help you make the decision, like realising there's a gap in your business, or you lack skills which could take your business forward.

"A scenario I would consider a good move to take on a partner is if you are very good with the product or strong operationally, but you aren’t good with sales or marketing," he says.

While bringing in a partner may be necessary, Ressel cautions that you don’t have to employ someone full-time. You can always negotiate a partnership, as you may not be able to afford to pay that person a salary. 

WATCH this week's episode of #EntrepreneurCorner

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