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#EntrepreneurCorner: Upscaling is about your customer

Oct 04 2017 14:50

(iStock)

Cape Town - In this week's episode of #EntrepreneurCorner, we talk about upscaling your business. 

Mishinga Seyuba Kombo of the Pick n Pay Enterprise Development Academy says it’s important to make sure that you have the right capacity and the right people before you decide to upscale your business.

She says upscaling a business is more than just expanding, but speaks of a proven concept about the product or service you provide. The customer should be at the heart of this, says Kombo.

Another key factor when you're upscaling is to know what your customers want. "The customer-centric question is: how do you continuously know what your customers want?

"It's ensuring that you give what the customers need, but also ensuring that you're on point with trends in your particular sector. It’s being at the pulse of what the customer is thinking, feeling and breathing," Kombo says.

WATCH this week's episode here:

Did you find this useful? We need your input to identify your most pressing issues. Send us your questions. Our resident coach Anton Ressel or one of our another experts will answer as many as possible in future shows. You can also engage with us on Fin24's Twitter and Facebook   pages. Look for our hashtag, #EntrepreneurCorner.

ICYMI, watch the previous episodes of #EntrepreneurCorner below:

WATCH: #EntrepreneurCorner: Don't obsess over protecting your idea

WATCH:#EntrepreneurCorner: Why it's crucial that you pay yourself first

WATCH: #EntrepreneurCorner: Make it easy to do business with you

WATCH: #EntrepreneurCorner debuts: The funding conundrum

You may also find these past articles from Anton useful:

Know when to give up if your business isn't working

Advice for starting own Vodka brand

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