Give your business the life it deserves

Dec 21 2012 13:06

Cape Town - Despite the enormous focus placed on encouraging entrepreneurial activities in SA, thousands of dreams continue to be shattered as SMEs falter and fail. 

The main reason for this is because entrepreneurs tend to follow their passion but often never stop to learn the actual nitty-gritty of running a successful business. In an effort to offset this trend, Fetola, a non-profit organisation, runs a free business development initiative for SMEs and non-profit organisations. 

This mentoring service to help SME’s & NGO’s do better business, is calling for all businesses and non-profit organisations to apply. The service is free. 

Only a few days remain for business owners to sign up for the business mentorship and support programme that could turn their company’s dreams into reality. 

Applications for the Fetola Legends programme close on January 7, after which a selection process will take place before the 2013 beneficiaries are announced. 

The Legends programme has changed the fortunes of hundreds of participants in the past five years, providing participating businesses with real advice from people who have been in their shoes.

The Legends team is made up of entrepreneurs with solid track records, who know and understand what South African businesses need to survive and thrive, and who have developed exactly the tools and support structures that a business needs to grow. 

There is no cost to join the programme, as funding is provided by the Old Mutual Foundation and other donors, (although some activities are charged at a nominal fee on a cost-share basis), but businesses must demonstrate a track record and participants must be committed to completing the programme and implementing its learnings, to ensure success. 

Anyone may apply, although there is a selection process. But once a business is accepted into the programme, a new world awaits in 2013, with access to: 

  • Experienced  mentors 24 /7
  • The practical tools and templates businesses need to grow
  • A community of peers and their enterprises
  • Focused workshops and e-learning modules to improve business knowledge
  • Market access opportunities and brand development, and
  • Needs-based business support and systems development. 

“It is a sad truth that too many small and medium businesses in SA struggle and fail a few years into existence, but ensuring a company is built on a solid foundation is a surefire way to improve its chances of survival and growth,” said Catherine Wijnberg, Director of Fetola.

Interested small business & NPO leaders should sign up before January 7, and can do so online at www.golegends.co.za, via the online application form.

*Share your experience of setting up your own business, or simply ask a question. Our business panel can put you on the right path.


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