Share

5 ways social media recruiting can help companies handle an economic downturn

Social media recruiting could help businesses to handle economic challenges in various ways.

This is according to Global Refer Social Recruitment.

The company provides 5 reasons why it feels social media recruiting is a good idea. These are:

Find higher quality candidates with the right skills

Hiring traditionally, using job boards often results in getting a pool of applications that vary greatly in the match between your position and candidates' skills and experience.

"In an uncertain global business climate, you need to know new placements will have the necessary skills to add value from the start," according to Global Refer.

"That they won't simply apply for fear of not having employment, but will rather provide good fit."

It regards cocial media hiring as effective because you can reach candidates who have the skills and backgrounds most relevant to your vacancy, including professionals who may not be actively seeking new opportunities but would nonetheless be interested.

Avoid the cost expensive hiring processes

Traditional hiring is one accumulative expense that is easy to reduce, in the view of Global Refer.

"Social recruitment cuts out third party hiring expenses, as you can create social ads fast and share them in your extended social media network," it claims.

Secure the strongest talent while the job pool is smaller

During an economic downturn, there are fewer job vacancies and thus more applicants while companies are hiring conservatively, Global Refer points out.

It suggests setting clear criteria for ideal employees to ensure you find the best fit.

Use targeted referrals to hire pre-vetted staff

Using a social recruiting platform, you can set referral rewards for successful placement.

This gives your immediate professional and social circle a strong incentive to assist you in finding the ideal person to fill key company positions, according to Global Refer.

Convey the strength of your employer brand

"During an economic downturn, competitors may be forced to make very public layoffs that damage their brands as employers. Candidates are looking for secure, stable work environments," says Global Refer.

"Using social hiring ads, you can show trust-building aspects of company culture, telling potential applicants the story of how your business has grown and will continue to with the aid of their sought-after skills."

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
18.92
+0.1%
Rand - Pound
23.88
+0.1%
Rand - Euro
20.38
+0.2%
Rand - Aus dollar
12.32
+0.2%
Rand - Yen
0.13
+0.1%
Platinum
908.05
0.0%
Palladium
1,014.94
0.0%
Gold
2,232.75
-0.0%
Silver
24.95
-0.1%
Brent Crude
87.00
+1.8%
Top 40
68,346
0.0%
All Share
74,536
0.0%
Resource 10
57,251
0.0%
Industrial 25
103,936
0.0%
Financial 15
16,502
0.0%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders