Moving goods to another city: there's an app for that | Fin24
  • Disposal?

    Sasol may be planning to sell its South African coal-mining operations.

  • National Carrier

    Fixing SAA means overcoming an 'organised crime syndicate', says ex-prosecutions boss Vusi Pikoli.

  • Fin24’s newsletter

    Sign up to receive Fin24's top news in your inbox every morning.


Moving goods to another city: there's an app for that

Nov 22 2017 19:43
Liziwe Ndalana

Cape Town – Nick Hoffman describes himself as an "intrapreneur" who is passionate about the transport business. He is co-founder and general manager of Linebooker, an online bidding platform for road freight and logistics.

An intrapreneur is a manager within a company who promotes innovative product development and marketing.

Hoffman said they saw a gap in the transportation of goods where a truck, for example, would take a load to George and drive back empty, which meant a loss of income for the business owner.

They developed an app that would have business owners register their businesses to give them a pool of customers. Customers on the other hand, have a variety of transport services to choose from.

Hoffman said Linebooker provides a transparency both for the transport owner and the customer through their online bidding platform, which reduces any opportunity for profiteering.

"I think profit is made within these dark holes without having visibility and I think people have been profiteering from this for a quite a while," Hoffman told Fin24.

They charge a booking fee for transports that want to be on their platform and they also take surety for insurance, but they vet all the transports that come onto Linebooker.

ALSO READ: Colleen finds her edge in SA’s oil and gas sector

There is a virtual fleet of over 4 500 transporters registered on the platform. The bidding on the platform between transporters is open for two hours before a customer selects which transporter they choose to work with.

"The company has seen extremely happy transporters, with one earning R900 000 in additional revenue over 10 months from lane balancing achieved on the platform," it said in a statement.

WATCH: Hoffman explains how their platform works

ALSO READ: Clever engineers unite

WATCH previous episodes of our weekly video show, #EntrepreneurCorner for tips on managing your business:

#EntrepreneurCorner: Delegating for success

#EntrepreneurCorner: How to achieve work-life balance

#EntrepreneurCorner: Surround yourself with smart people

SUBSCRIBE FOR FREE UPDATE: Get Fin24's top morning business news and opinions in your inbox.

Read Fin24's top stories trending on Twitter:

profiles  |  mybusiness  |  small business


Company Snapshot

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

What's your view on deep sea mining?

Previous results · Suggest a vote