Share

Business lessons from zebras and giraffes

Cape Town - We can learn a surprising amount from animals, as I discovered recently on my first safari trip in South Africa.

Consider for example the collaborative relationship between the zebra and giraffe, and the lessons this holds for agile, fact-based decision-making.

The giraffe has great height and expansive vision, but it cannot obtain sensory input from the ground. The zebra on the other hand can smell advancing predators at the ground level and see them under trees, but cannot see danger from afar.

Conscious of this, the animals forage together, doubly secure in their collaborative defence effort. At the first sight or smell of danger, one will bolt, causing the other to follow.

The folly of top-down

By comparison, traditional corporate decision-making falls short in a number of respects.

Firstly, corporates tend to make and drive decisions only from a “giraffe’s perspective”, ie from the top down.

But companies are essentially two kinds of animals foraging together – executives at the top as well as workers at the bottom – and workers should have the ability to influence action based on their unique perspective of happenings “on the ground”.

Secondly, since top-down decision-making is a fact of corporate life, companies often make decisions based on opinion rather than on fact. Management and executive committees essentially obtain consensus on what actions are appropriate, resulting in lengthy and sometimes imprecise decision-making cycles.

But because the facts are not always visible from the top, the executive relies on people on the ground to relay the summary facts to them, to assemble even more summarised, high-level views.

Successful behaviours

Research shows that most successful companies organise themselves in non-hierarchical ways and demonstrate other ways of ensuring participative decision-making.

However, this success is not only dependent on fostering a culture of openness and collaboration, it is also dependent on the tools with which all workers use to analyse information and disseminate insights. Since knowledge is power, there is a strong relationship between a company’s treatment of information and the level of empowerment felt among its workers.

In the area of business analytics this means empowering workers with information.

They must be given the tools to assess the state of affairs as relates to their area of the business, make the decisions based on the facts as appropriate to their level in the organisation, rather than on feeling, and communicate the findings to senior management.

This will allow one version of the truth to permeate throughout the organisation, making decision-making less of an argument and more of a fact-based, foregone conclusion.

Leopards that change their spots

Unlike their jungle counterparts, corporate animals can change their ways - although not, usually, without some digging in of heels.

So how do we overcome the natural resistance to adopting a culture of distributed, fact-based decision-making?

  • With encouragement from the top, a culture prone to territorialism can turn to openness. 
  • A willingness to take on responsibility at all levels of the organisation begins with giving people tools that are easy to use and understand, which allow them to discover the data they need to do their job and communicate answers up to senior management with effective collaboration and visualisation tools. Traditional BI tools do not allow this, as they are focused on reporting with inflexible predefined queries, and require serious skills to operate. 
  • Fears about data security and integrity often hamper efforts to spread the power of analytics throughout the organisation. But people who object to that perhaps don’t appreciate how widespread distribution and alteration of spreadsheet-based data is. It is important to note that business discovery tools using an app model don’t allow changing of source data, only additions – which, if incorrect, only affects that user. And unlike spreadsheets, apps are automatically updated when source data is updated or corrected via administrative intervention. In addition, the app model provides extra data protection in the form of rights-based access as well as other data security and -integrity measures. 

Start small 

The advice we usually give is to start small with business discovery tools that deliver quick results within a department or even work group, and to take it from there. 

When the penny drops, it will be clear that there is no going back from a fact-based decision-making culture in which a far greater percentage of the organisation shares. 

If information is power, getting rid of personal information fiefdoms by empowering a larger base of decision-makers will allow better quality decisions and result in a more engaged work force enjoying greater responsibility, clout and happiness in the workplace.  

 - Fin24

*Chester Liu is director of product sales enablement at QlikView.

 
We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
19.05
-0.8%
Rand - Pound
24.04
-0.6%
Rand - Euro
20.55
-0.4%
Rand - Aus dollar
12.37
-0.2%
Rand - Yen
0.13
-0.7%
Platinum
901.20
+0.5%
Palladium
997.97
-0.4%
Gold
2,206.11
+0.5%
Silver
24.64
-0.0%
Brent Crude
86.09
-0.2%
Top 40
68,067
+0.6%
All Share
74,267
+0.5%
Resource 10
56,746
+2.0%
Industrial 25
103,647
+0.4%
Financial 15
16,482
-0.3%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders