SA's beer revolution: Micro-breweries get to shine | Fin24
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SA's beer revolution: Micro-breweries get to shine

Dec 14 2016 19:06

Cape Town - The Beerhouse wants to champion the beer revolution in South Africa - and it is allowing micro-breweries to shine as well.

The Beerhouse chain of restaurants wants to open 20 outlets nationwide by 2020. It already has a presence in Cape Town and Johannesburg and opened a third venue in Pretoria in November.

The new Centurion site - offering 30 taps, 99 bottles of beer and hand crafted food - forms part of the company’s expansion plans.

The Beerhouse wants to create a space as South Africa’s go-to venue for beer choice and knowledge that is characterised by signature décor and complementary food. This concept is the brainchild of entrepreneur Randolf Jorberg.  

But The Beerhouse is also positioning itself a valuable platform for local micro-breweries. It already features 44 micro-breweries across all three stores.

Watch: How to properly taste your beer

"We are committed to being a podium for local micro-breweries to shine on," Jorberg told Fin24.

"We support local breweries at each location by listing a range of their products on our 25 taps and 99 bottles," he explained.

"We don't just have big beer lists; they are set out in a way that empowers choice, exposes and educates customers on the variety of beers. This is beneficial to the market as a whole and offers great value for local brewers."

Jorberg said there are also other benefits for a micro-brewery to have a relationship with the chain.

"We own our taps and therefore there is no need for original capital outlay from small breweries."

He said they also sell volumes of beer and pay the breweries on a weekly basis. "This allows for good cash flow for the brewery who will be buying raw ingredients on a weekly basis and needs capital coming into their business as they brew small batches."

The Beerhouse also support micro-brewers by holding events were local micro-brewers present their beer to an audience.

The Beerhouse menu is spearheaded by its 99 bottles of beer on the wall, 30 taps of local and international beers, non-beer offerings such as selected wines and spirits, as well as non-alcoholic items including ice tea and cold brew coffee on tap. (Picture supplied)

A strong food and beer pairing seam runs throughout, with menu’s featuring beer pairing icons, as well as dedicated food and beer matching sections. (Picture supplied)

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