Help for fledgling entrepreneurs

Cape Town - The Micro Enterprise Development Organisation is a body that takes budding entrepreneurs from small-town South Africa, and put them through a business bootcamp, complete with a whirlwind trip to the UK, to sign deals with hungry investors.

Five of the eleven small business represented on its current programme have signed deals or partnerships with stakeholders in the UK (and Europe). And the remaining six created networks with potential partners, with a long-term view for exponential business growth.

“We had more successes than we were expecting,” said Judi Sandrock, CEO and founder of MEDO. “And I found myself thinking, ‘Wow! If only I’d had this opportunity 25 years ago, when I was just starting out’. These entrepreneurs are awe-struck with how valuable this trip was. And as an organisation, MEDO has stuck it to the nay-sayers who believe there are no black-owned ICT companies in South Africa, and that the UK doesn’t want to do business with South African start-ups. But we had over 100 applications from black-owned ICT companies. And the UK businesses were absolutely hungry for the opportunity to meet these entrepreneurs,” she said.

All the entrepreneurs have come home empowered with new business knowledge, insights and the confidence that comes with knowing their businesses can thrive.

“After the networking events, some of the entrepreneurs admitted to me they think their businesses are better than some of those owned by UK businessmen. But of course they are – and the realisation is that these South African business owners can stand anywhere, on their own. They are world-class businesses,” sid Sandrock.

To facilitate this initiative, MEDO partnered with BT (British Telecom) Global Services to recruit 18 world-class entrepreneurs to its programme. The programme included a bootcamp session at the University of Stellenbosch’s Business School (USB), where the entrepreneurs were exposed to the Executive Development programme.

“Our philosophy is to create an entrepreneurial ecosystem, where different role players come together to create the support networks and the mentoring needed to uplift entrepreneurs. Here, the MEDO entrepreneurs honed their business skills, including their business briefing and presentation skills, to allow them to develop the kind of defined business models that would impress businesses in the UK,” explained DeWet Schoeman, Director: Centre for Applied Entrepreneurship, USB. Armed with their new skills, the MEDO team jetted off to the UK for eight days of intensive trade talks, meetings and networking.

“It was the opportunity of a lifetime. MEDO gave us two days ahead of the trip, to set up our own meetings with potential partners in the UK,” said Veronica Shangwali Aswani, founder of Wavunow.com, the e-commerce website that brings rural African crafters to the global community. “All three of the meetings I set up – including one with Bloomberg - were a success, and I have verbal agreements with each of them for orders. I’m going to be liaising with them to ensure we produce items of the right standards for the European market, so Wavunow can meet their needs. But I can say with certainty that we’re going to have many small industries develop out of these deals”.

This was one of MEDO’s biggest goals in creating this programme – job creation and skills development. “One of the selection criteria for the entrepreneurs is that they want to engage in the formal economy to create more jobs. And we believe the programme has taught them the value of development, both for themselves and for their staff,” said Sandrock.

For Dean Thompson, owner of Inferno Films (a corporate and marketing video production company), the trip put his wildest dreams very much within his grasp.

“Doing business with global partners was part of my long-term strategy. And this trip totally re-aligned that strategy. I signed a deal with Jacaranda, the biggest corporate video production company in the UK, to shoot local footage for their clients. It made me realise that, if I can secure a partner in the UK, there’s nothing stopping me finding partners around the world. After all, the world is receptive to business in South Africa – they want to get into our market,” he said.

And it’s exhilarating, said Raphael Mohlala, one half of the team behind Phakamo Holdings, an IT Enterprise Architecture Management and Governance service provider.

“MEDO fast-tracked our goal to become partners, and not just users, of global IT brands. We signed two deals, with Alfresco and Masabi technologies, to become their representatives in South Africa and in Africa. Alfresco has already invited us to a summit in Barcelona later this year, to discuss the impact technology is having in Europe and the US”.

The biggest benefit was the holistic experience, the exposure to international business and to the great minds that drive companies such as BT Global Services. “It seldom happens that a budding entrepreneur has the opportunity to be addressed by the CEO of a company like BT Global Services, and to be able to ask him questions,” said Jay Pancham, founder of IT company Harpan Technologies. “I’ll be using everything I learned to focus and reorganise my business, so that I can see real growth”.

For MEDO, the end of the trip doesn’t signal the end of its ties with these entrepreneurs. It’s the start of ongoing development and coaching, as it drives these small business owners toward their goals of business growth and success, through regular management skills development and further education. “This programme has simply opened their career development path. Not one of these entrepreneurs didn’t benefit,” said Schoeman.