08 Jun 2019

Tito's 'lucky star' keeps shining as his cooking takes centre stage

Fin24

Finance Minister Tito Mboweni took to his Twitter account late on Friday to tweet a picture that had been circulating on social media of his face on a tin of Lucky Star pilchards. The image solicited hundreds of comments and retweets.

Mboweni tweeted the words, "Who did this? You people are bad bad bad."

Who did this? You people are bad bad bad!???? pic.twitter.com/n2cB5W1f6w
— Tito Mboweni (@tito_mboweni) June 7, 2019

Mboweni has often taken to Twitter in recent months to demonstrate his cooking skills and has often also referenced the Lucky Star pilchards as a tried and tested meal option, again tweeting about it on Thursday.

Lucky Star stew! ( I have no relationship with them but enjoy the fish). pic.twitter.com/nnOPOcjG5a
— Tito Mboweni (@tito_mboweni) June 6, 2019

Preparing a simple quick meal after a long difficult day. Tjoooo!! Thanks Lucky Star!???? pic.twitter.com/PR9xYp53TB
— Tito Mboweni (@tito_mboweni) June 6, 2019

The brand has also since caught on to Mboweni's love of its fish, regularly retweeting him. As far back as April, it tweeted Mboweni after he posted about the fish again during the ANC election campaign. Several Twitter users also started to refer to Mboweni as "Mr Lucky Star".

Shaa! Shaa! Minister, we're glad to see that you know Lucky Star Pilchards are packed with wholesome goodness to keep you going from door to door. #LuckyStarSA https://t.co/Wh2S2XoM9t
— Lucky Star (@LuckyStarSA) April 28, 2019
.@tito_mboweni has been titled Mr Lucky Star! ??Do you think he has what it takes to become the next official @LuckyStarSA ambassador? ?? https://t.co/g6Z0auqdON
— Lucky Star (@LuckyStarSA) June 7, 2019

The image of the tin with Mboweni's face garnered several comments from users, with some quipping that Lucky Star owed him a deal while others took Mboweni's comment on the picture and applied it to the fall of the rand and the recent ANC fallout over the mandate of the SA Reserve Bank.

Who did this? You people are bad bad bad! ???? pic.twitter.com/T9QcrsLHp0
— Ismail Sallie (@ismailsallie) June 8, 2019

Lol...But minister this is marketing.. the nation appointed you to become a Tin-Fish Ambassador.
You deserve some royalties or commission!!
— SJ (@leps_jos) June 8, 2019
Chief: not too many pilchards... You could end up with a bad case of quantative easing
— Brendan Seery (@BrendanSeery1) June 8, 2019

Other companies have also since jumped on Mboweni's love of cooking, with Pick 'n Pay taking advantage of the Minister's recent tweet about his beef stew.

Feeling inspired by Tito Mboweni’s stew? Be your own Minister of Cooking with PnP Stewing Beef for R57.99 per kg, only on Friday 7 June. Ts&Cs apply. pic.twitter.com/fhmoqA2ARV
— Pick n Pay (@PicknPay) June 6, 2019

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