Zuma urges business to embrace Brics

Zuma urges business to embrace Brics

2011-04-13 17:30

Johannesburg - President Jacob Zuma has asked the South African business representatives attending the Brics summit in China to aggressively take advantage of the opportunities that membership of the group of emerging market economies offers.

SA is the newest member, joining Brazil, Russia, India and China.

Zuma met with the South African business delegation on Wednesday, ahead of the start of the third Brics leaders' summit in Sanya on Hainan Island in China.

He was accompanied by Minister of International Relations and Cooperation Maite Nkoana-Mashabane, Minister of Trade and Industry Rob Davies and Minister of Economic Development Ebrahim Patel.

"Our role as government is to create an enabling environment for business to operate. We believe we are doing that successfully," Zuma said.

"President of Business Unity SA, you must marshal your forces to take advantage of the huge market offered by Brics.

"South African business must take advantages of opportunities in various areas including energy, agriculture, science and technology. Do not listen to those who are saying SA is punching above its weight. We are punching within our weight; we will not let opportunities go by," he said.

Earlier Zuma held bilateral talks with Russian President Dmitry Medvedev and Chinese President Hu Jintao to strengthen bilateral cooperation.

"We are looking forward to our inaugural meeting tomorrow (Wednesday). We are upbeat. Africa is moving away from the margins, we are playing our role among powerful emerging economies," Zuma added.

SA was attending the Brics summit for the first time as a member, having joined the grouping in December last year.

  • Jamesons - 2011-04-13 18:14

    A company has 1 boss, and 7 workers. Electricity price goes up, the boss lets 1 worker go. Now there is 1 boss, and 6 workers. Toll fees get introduced, the boss lets 1 worker go. Now there is 1 boss, and 5 workers. Toll fees getting introduced is estimated that 500 thousand people are going to lose their jobs. (GET MY POINT) Mr. president Please go back to school and complete your STD 5. Then we can talk business.

      Thouca - 2011-04-14 03:57

      sorry, no.. the real world business is a little more complex and dynamic than yr painted scenario......in yr suggestion perhaps demand for yr product would appear to reduce due to the hikes but not necessarily in a post recession upward enviroment...the hikes might not reduce demand causing unemployment but rather force the inflationary figures....but this is where dynamic highly skilled boss' earn their salt in understanding and manouvering around problems with dynamic solutions to sustain and grow their dreams amongst the problems all business across the globe face every minute of every day...change yr outlook and force yr desired result....thats what separates good from great consistent business leaders

  • JudithNkwe - 2011-04-13 21:20

    I am concerned that our president and his extended family have very little understanding of business based on results. They only understand enrichment. Most business SMEs understand business and risk. They have seen poverty and have grown from it using their our resources. We, as SMEs, need the support that makes our risk taking sustainable. Our hearts bleed and our blood pressure rises around Aurora Investments and Khulubese Zuma's R1 million donation to the ANC whilst his workers starve and commit suicide. This is a family living off the patronage of outside investors and syncophants, exploiting SA for its own gain. I am appalled that I fought apartheid for this!

      Alibaba - 2011-04-14 05:54

      Don't be appalled Judith, just keep on standing up for what is RIGHT, not Politically Correct, and spread the truth among the black population. Spread the truth about what democracy really is and tell people that they can vote this current bunch out - that's democracy. And if the other bunch do not perform, it's their turn in 5 years' time to be kicked out again - politicians must know that they are there at the behest of the population, not the other way around.

  • MaLemmer - 2011-04-13 21:49

    The begging bowl is out once again!

      Thouca - 2011-04-14 04:02

      rubbish ....what article were u reading?.....had george soros said exactly the same thing in this article, we would applaud him for his commonlogic statement...brics is not a handout but rather an opportunity for business leaders to see the macro possiblities, see what this means and force their dreams and business plans...change yr outlook and see a whole new world

  • J-S - 2011-04-14 10:55

    A clever boss now sees oppotunity in Brics and take it. Sales go up 5 times. Now employs 20 workers.

  • Cui Bono - 2011-04-14 13:25

    Does that mean all South African businesses or does he mean only the select few businesses chosen by the ruling regime wishing to enrich their connections who attended the BRIC summit ( probably at taxpayers expense??

  • Big Bass - 2011-04-15 06:44

    Business can only embrace BRICS if government departments embrace BRICS. ICASA should follow the brICs (India and China) spectrum assignments for the digital dividend. All spectrum above 700MHz should be assigned to wireless broadband. Start the planning now, to ensure spectrum is available by Dec 2013. 698-862MHz i.e. 164MHz should be set aside in SA and Africa for IMT (like Region3 Asia) and Broadcasters should not be allowed to use spectrum above 700MHz in the new analog to digital TV migration process. Broadcasters still have 470-700MHz i.e. 230MHz and even more spectrum in VHF 174-254MHz for their one-directional transmit service. This will ensure low cost of equipment, terminals and devices for a common wireless LTE standard across SA and Africa if we follow the China and India spectrum model. Share this spectrum between the 4 national cellular operators in SA with the track record to deliver.

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