Fin24

Zuma appoints new muscle to market SA

2012-10-31 15:31

Cape Town - President Jacob Zuma on Wednesday appointed new members of the Brand SA Board of Trustees to help strengthen the South African brand identity locally and abroad.

Brand SA was established in 2002 as the International Marketing Council to promote the South African brand. The primary objective of Brand SA is to develop and implement a proactive and coordinated international marketing and communication strategy for South Africa.

"From the period of the struggle against apartheid to the dawn of freedom, our brand remains strong and visible.

"Regardless of challenges we have faced recently, our brand has remained strong and we have a responsibility to nurture and build it further.

"It is an important resource for the attraction of investments and partnerships that will contribute to our mission of creating jobs and improving the quality of life for all," Zuma said in a press statement.

Charlotte "Chichi" Maponya, MD of Maponya Group and Happy Ntshingila, CEO of Supersport have been re-appointed as chairperson and deputy chairperson respectively.

The newly appointed trustees are:

  • Miller Matola, CEO of Brand SA;
  • Mninawe Pepi Silinga, CEO of Coega Development Corporation;
  • Ryland Fisher, CEO Ryland Fisher Communications and former editor of the Cape Times and New Age;
  • Connie Molusi, chairperson of the Sishen Iron Ore Community Development Trust and former CEO of Avusa Media;
  • Thebe Ikalafeng, founder and managing director of the Brand Leadership Group and vice-chairperson of the Brand Council of South Africa.
  • Paula Fray, founder and managing director of Frayintermedia and former editor of the Saturday Star;
  • Phumelele Nzimande, currently a Commissioner in the Public Service Commission and former top executive at the SABC responsible for corporate affairs, communications, international relations and human resources. She has also previously served as head of postal policy at the Department of Communications.
  • Deon Huysamer, Chair of Global Business Excellence;
  • Mzimkulu Malunga, CEO Urban Brew and former MD of BDFM Publishers, publishers of Business Day and Financial Mail publications;
  • Rick Mennell, Chairman of Tourism Entreprise Partnership and a non-executive director at Gold Fields;
  • Zwelibanzi Mntambo, Deputy Chairperson of the South African Tourism Board;
  • Ralph Mupita, CEO Old Mutual Emerging Markets; and
  • Stavrous Nicolaou, Senior Executive responsible for Strategic Development at Aspen Pharma.

The new members will join existing members:
  • Dr Cassius Lubisi, Director-General in the Presidency;
  • Danny Jordan, Former CEO of the 2010 Fifa World Cup South Africa and South African Football Association;
  • Sandile Zungu, MD, ZICO Investments;
  • Wayne Morris, CEO Global Social Entrepreneurship Competition;
  • Geoffrey Rothschild, Head: Government and International Relations, Johannesburg Stock Exchange;
  • Ajay Gupta, Sahara Holdings;
  • Moss Leoka, Chairperson: Altec and Director of Breezepower;
  • Ramasela Magoele, CFO Broadband Infraco;
  • Sindisiwe Mabaso-Koyana, Board member of SA Institute of Chartered Accountants; and
  • Timothy Scholtz, COO South African Tourism.
Trustees that will represent their government departments are Phumla Williams, Deputy CEO of GCIS; Pumla Ncapayi, Deputy Director-General Trade and Investment SA, Department of Trade and Industry; and Clayson Monyela, Deputy Director-General Public Diplomacy at the Department of International Relations and Cooperation.

Zuma said he is optimistic that Brand SA will move to greater heights based on the collective expertise on the board.

He thanked outgoing members, saying they played a vital role in building Brand SA, including providing direction to huge marketing campaigns such as the 2010 Fifa Soccer World Cup.

"The outgoing board members did a lot of good work for the country which the new and re-appointed members will build on.

"From the Fifa World Cup to our joining Brics, they provided guidance to the Brand SA team and enabled us to position South Africa correctly as a winning nation in many respects," said Zuma.
 

Comments
  • matshobana.siziba - 2012-10-31 15:37

    If Superstorm Sandy were to hit South Africa, the first thing the governement will do is spend R6million on changing the name to Thando Mukwena. Check SA more gvt approaches on http://www.facebook.com/MzansiPolitics

      Eterni80 - 2012-10-31 16:02

      Indeed, if we were ever to suffer something like Sandy we'd be so f'ed it just isn't funny. JZ arrives late to every crisis, except if it involved the acquisition of a new bride.

  • gerald.king.589 - 2012-10-31 15:48

    Jacob Zuma: Chief Antagonist, Brand SA.

      alan.jerrold - 2012-10-31 16:36

      Yep, SA could save a lot of money on marketing by simply getting rid of Zuma and 90% of ANC leaders.

  • thethird.wors - 2012-10-31 15:57

    you can MARKET all you want, mofo, if there's nothing backing it up you have ZERO!

  • nondumiso.mahlangu.5 - 2012-10-31 16:00

    "It is an important resource for the attraction of investments and partnerships that will contribute to our mission of creating jobs and improving the quality of life for all," u mean creating a better future for you and your family nxa get outta here man!

  • Eterni80 - 2012-10-31 16:00

    Bring us your money - we have more palaces to upgrade, parties to finance, legal fees to pay..

      andrez.kolesky - 2012-10-31 16:13

      The mention of "legal fees". After dropping "charges" against Zapiro; and the retracting of the "Appeal" against our "new" anthem, is he going re-deposit the R20 mil for legal fees ?? Just asking.

      sylvia.shaw.7 - 2012-10-31 17:57

      More money down the drain and jobs for pals.

  • frank.m.khumalo - 2012-10-31 16:01

    I think some bloggers' comments are influenced by personal hatred towards the president or a black person for that matter

      sean.odonnell.1466126 - 2012-10-31 16:10

      No Frank, just the President...

      andrez.kolesky - 2012-10-31 16:15

      Down Franky boy, down. don't scratch where it doesn't itch.

      alan.jerrold - 2012-10-31 16:41

      No frank, it's not about 'Black', it's about over 700 cases of fraud, racketeering and money laundering swept under the carpet by fancy legal footwork, 'terminally ill' Shabir Shaik being released to play golf, spineless leadership, impregnating his best friend's daughter, stupid remarks about a shower and heading up a political party that has made corruption a full-time job. Colour doesn't enter into it, just what is 'right' and what is 'wrong'.

  • sello.r.molefe - 2012-10-31 16:07

    Its a tuff job because you now have to defend immoral acts of The Spear.. Congrats!!!!

  • faizieishlah.shabalala - 2012-10-31 16:27

    All "Spin Doctors"

  • gregory.munsamy.3 - 2012-10-31 16:38

    Zuma had to throw in one of his boys, the "Gupta's"

  • neil.lovegrove - 2012-10-31 17:04

    Surely it would be wise to make the battered ship seaworthy before selling lavish cruises in the old banger?

  • pieriewaaier.zooms - 2012-10-31 17:08

    One essential truth of marketing is that if the brand to be marketed is tarnished on a factual or perceptual basis, clever marketing tricks & gimmicks just won't achieve the opposite. So, the numerous trustees (i.e 25!!! if I counted correctly at what cost I wonder? ) have an uphill battle. Smart packaging just cannot shield a bad product. The second fundamental premise in marketing is that consumers are not stupid! They cannot be fooled and when the marketer is caught out, darkness descends and that's exactly where RSA finds itself at the moment. I.e. at 'the tipping point' a la Montlanthe. Why else would 2 international rating agencies downgrade SA's rating consecutively? And there are quite a few credible international reports (UN etc) doing the same. Clever marketing ploys won't impress them at all because they do their own research like most consumers because there are choices and alternative options available. Its one thing to attract international speculators to the JSE but a totally different thing to attract investment into productive capacity - the first is speculative and rather temporary, the latter is avoiding SA at the moment and has been doing so for a number of years. So, predictably,

  • jonathanlee.oosthuizen - 2012-10-31 17:14

    Can't they just keep apartheid out of this for one day? Yes it was bad and sad. But most of us were small that time. Get over it. Its a new south africa. Apartheid is over

  • Montagnes.Bleues - 2012-10-31 17:28

    Go you Good Things! At least there is no incest in the relationships with everything zuma in this list of meritorious South Africans and others. :D

  • SarelJBotha - 2012-10-31 17:34

    All the marketing in the world will not make people safer nor correct the ills. At least it will show more people the truth.

  • themba.thwala.98 - 2012-10-31 18:32

    The Zuma administration is not only the most inept of governments, but is also the most corrupt SA has ever had the misfortune to be saddled with. Therefore, no amount of marketing spin is going to dispell the fact that SA is going down the sewer. The election of Zuma and the yes-men and women surrounding him are going to ensure that brand SA continues to descend lower and lower in world rankings. The world is not going to listen to marketing spin-doctors and ignore what is happening in reality, which the daily pillaging of the country by Zuma and his cohorts

  • Daniel Mah - 2012-10-31 20:05

    did I see Gupta in that list

      themba.thwala.98 - 2012-10-31 20:27

      I also spotted scum that has been enriching Zuma's children as a thank you for all the tenders Zuma has been channelling the Gupta's way

  • krad.knight.56 - 2012-11-01 07:28

    wtf is ajay gupta doing as a trustee ???

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