Harare - Zimbabwe based company Greenfuel has reportedly intensified the roll-out of E-85, a blend of ethanol and unleaded fuel, by increasing the number of fuel stations selling the product in the country.
The fuel is being sold at $1.10 against $1.48 for unleaded fuel.
The use of E-85 has several advantages which include significant savings on fuel bills while ethanol is environmentally friendly.
Greenfuel is already in talks with Zambia to supply that country with ethanol for blending.
The introduction of E-85 in Zimbabwe comes at a time consumers across the globe rates fuel efficiency as an extremely important or very important issue when purchasing a vehicle.
According to the KPMG Global Auto Executive Survey 2013 report, 92% of consumer rank fuel efficiency as the most important issue when purchasing a vehicle.
In 2012, 76% of the consumers thought fuel efficiency was an important issue.
The survey also showed an increase in consumers who are in support of the use of alternative fuel technologies. The figure jumped to 62% from 53% prior year.