Sanral e-tag ad misleading - watchdog

Sanral e-tag ad misleading - watchdog

2014-06-02 16:48

Johannesburg - The SA National Roads Agency Limited (Sanral) could not prove it had sold 1.2 million e-tolling tags, the Advertising Standards Authority (ASA) has found.

The Opposition to Urban Tolling Alliance (Outa) and two others had lodged complaints with ASA against Sanral's e-tolling adverts.

Outa objected to Sanral's radio advert thanking "the people and organisations that have taken up 1.2 million tags for the Gauteng e-roads".

Outa submitted that its organisation, journalists, and other organisations had repeatedly asked for proof that 1.2 million e-tags had been sold.

"The claim that '1.2 million... tags' have been sold to date appears to be unsubstantiated in terms of the code and is therefore in contravention of clause 4.1 of section II," the ASA ruled.

"By virtue of this, it appears that the claim is also misleading, and in contravention of... the code."

Sanral was ordered to withdraw the claim.

Flawed and ambiguous

Another complainant, Steven Haywood, said the statistics quoted in Sanral's campaign promoting its e-toll tags were flawed and ambiguous.

Despite being afforded ample time, Sanral did not submit any evidence or independent verification for its claims.

"The directorate has no option but to find that the statistics and figures quoted in the radio commercial and print advertisement are currently unsubstantiated, and in breach of clause 4.1 of section II of the code," the ASA said in its ruling on Friday.

"As a result of this, consumers are likely to be misled by the respondent's advertising message, rendering the relevant statistics and figures in breach of... the code."

Sanral was ordered to withdraw the statistics and figures. It was not allowed to use them again unless appropriate substantiation had been submitted and accepted by way of a new ASA ruling.

Are e-roads safer?

A third complaint against Sanral was partially upheld. The complainant, Sheleen Long, said a commercial implying that the e-roads were safer as a result of lights and cameras was misleading.

In the commercial it was claimed that people with e-tags had recognised "the benefits of the improved roads".

Their contributions would go towards maintaining roads, employing medics and rescue teams, keeping the lights on, and security cameras running.

"The commercial associates the cameras to a kind of surveillance system, which ex facie is not the case," the ASA ruled.

"In the absence of any contradictory argument from the respondent, the directorate agrees that the reference to keeping the cameras 'watching over you' creates a misleading impression, and exaggerates the functionality and purpose of these cameras."

This was also a contravention of the advertising code.

  • Patrick Winter - 2014-06-02 16:53

    SANRAL, must have been educated in Maths at SA schools, that's why there is an error. Its not their fault. Ask JZ.

      UNITY - 2014-06-02 17:10

      Scamral and e-tolls.. Lies , misleading..lack of ethics in good corporate governance.. Rogue institution!

      NickvanGraan - 2014-06-02 17:58

      Reason can't work, so we are lied to in order to manipulate us into buying e-tags.

      Clint Warren - 2014-06-02 18:26

      Vusi Mona seems very quiet these days.

  • CraigJoseph - 2014-06-02 16:53

    I guess 95% of that figure is accounted for by all the supermarkets that stock the e-tags, that are now collecting dust on the shelves.

  • Max Shipalane - 2014-06-02 16:54

    Thank you ASA

  • Revelgen - 2014-06-02 16:55

    Sanral are going down. And they are absolute liars, right from the time when a NON-TRANSPARENT R21 billion rands was supposedly spent on e-tolling. Do not, not, not pay for e-tolling - it only supports ANC corruption.

  • Johannes Pontaleon Oeschger - 2014-06-02 16:55

    keep on hitting them maybe the end will come for SANRAL

  • Andrew Terr - 2014-06-02 16:58

    Epic FAIL!!!

  • James Smythe - 2014-06-02 17:04

    Burn in hell SANRAL - we will NEVER pay and you are going down!

  • Snoopy Rudzani Zoom Zoom - 2014-06-02 17:10

    Its crazy to pay for the that was there before sanral,the road is uneven,water stand on the road,on R21 near engine garages they keep digging the road.

  • Tom Hudson - 2014-06-02 17:12

    We had a Sanral advert in a knock and drop paper on the Cape Peninsula, urging us to buy e-tags, talk about wasting money

  • Muke Matshaba - 2014-06-02 17:14

    Using my etag has saved me lot of money when i travel to limpopo,,,i only pay at two tollgates wich is 88rnds nd 66rnds respectively in and out. The rest i just pass faster till im home in joburg.

      Reality - 2014-06-02 17:35

      If there were no etolls you would have saved (R88 + R 66) x2 everytime you repeat this journey. Feeling stupid now?

  • Ndavhe Kudabe - 2014-06-02 17:17

    ni zwifha nga maanda sanral rine ari nga rengi

  • Drexlar Mutant - 2014-06-02 17:23

    This is a damning charge and ruling. I still have not received an invoince since last year. Not that I have intentions of paying this scam. I am just wondering what is the total accumulated debt due to non-payment, I am sure Sanral have the right stats for this one, but will rather lie and downplay the figures.

  • Paul Nicholson - 2014-06-02 17:27

    What about the claims that 83% of road users will pay less than R100 per month - at best this is misleading and at worst a deliberate lie. Similarly the claim that 83c in each rand collected goes to road maintenance is misleading as 14c of each rand goes to the SARS as VAT. Has anyone objected to the usage of the above figures in adverts.

  • Jaco Ehlers - 2014-06-02 17:27

    To hell with e tag and useless president

  • Jaco Ehlers - 2014-06-02 17:28

    To hell with Zuma

  • Brolloks En Bittergal - 2014-06-02 17:34

    With a reckless and lying Mr Vusi Mona there what do you expect?

  • Theo Martinez - 2014-06-02 17:35

    burn them down

  • Theo Martinez - 2014-06-02 17:36

    dear SANRAL u suck. I've been using the highway since December without any tag or registration,... and haven't paid a cent! FU and ur stealing antics.

  • Livhuwani Ramovha - 2014-06-02 17:39

    Technically speaking, SANRAL is correct, there is a lot of e-tags they sold to the supermarkets!! If one could get hold of their database, I can almost guarantee that the majority of tagged SANRAL customers are fleet vehicles. Companies just don't have that much of a choice, it will be easy for SANRAL to go after them.

      jason.hepple.5 - 2014-06-02 18:32

      Supermarkets don't buy the e-tags!!... Just like airtime vouchers... They are sold on behalf of SANRAL.

  • jwmasango - 2014-06-02 17:53

    Catch me if u can Scamral-I ain't registering nor paying period

  • Arend Keulder - 2014-06-02 17:57

    Please take into consideration that Government vehicle were forced to buy tags. Companies also bought an substantial amount of tags. In reality their claims are corrupt.

  • Pierre Razmataz Erasmus - 2014-06-02 17:58


  • Tom Hudson - 2014-06-02 18:08

    We had a Sanral advert in a knock and drop paper on the Cape Peninsula, urging us to buy e-tags, talk about wasting money

  • Vincent Sutherland-Dadds - 2014-06-02 18:35

    Sanral is full of crap! Proven when asked to verify their lies.

  • Marius Botha - 2014-06-02 19:20

    It is common sense so to the people that thought e~roads would be safer you truly are not that bright, you have fallen for this daylight robbery so suffer if you want to stand with us that you e-tag put it under your tire take a foto and drive over it then reverse and go again and send the results

  • Umbono Wami - 2014-06-02 19:26

    Lol...people have too much time on their hands. There are more important things one could analyse.

  • Apostle Ncakeni - 2014-06-02 20:32

    Sanral must refund those who have been mislead into paying under false pretence that e-roads are safer

  • alta.steyn.3 - 2014-06-02 20:50

    After all of Sanral's scare tactics, bullying, lies, misinformation, sweet nothing talk . . . How can they still be allowed to continue with their BS? Really, Sanral. Just go away. I still will not pay a cent. Just go away. Not only are you money thiefs, but you are depriving honest hard working citizens of the air they breathe by being here just out of spite, taking up space that does not belong to you and adding absolutely no value to human life. You are boring me now. Get lost!

  • Heinrich Jansen van Vuuren - 2014-06-03 08:36

    its like the American saying: "if you cant make, it fake it"

  • Heinrich Jansen van Vuuren - 2014-06-03 08:37

    ....if you can't make it, fake it! these guys are a Joke!

  • Sabeer Mahomed - 2014-06-04 07:38

    After all we are such gullible people

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