SA eyes Brics to boost tourism

2012-09-10 17:01

Johannesburg - South Africa intended boosting its tourism industry with arrivals from countries such as Brazil, India, and China, Tourism Minister Marthinus van Schalkwyk said on Monday.

South Africa had 12 million international arrivals a year, and wished to increase that to 15m by 2020, he said at the Global Tourism Economy Forum in Macau, China, in a speech prepared for delivery.

"The new growth will depend heavily on our marketing investment in China, Brazil and India."

Van Schalkwyk said South Africa attained "double-digit" growth in tourist arrivals from China from 2011 and was "very excited" about the introduction of direct flights between Johannesburg and Beijing.

"China is undoubtedly an important market to us," he said.

He warned that the tourism industry world-wide would face difficulties in the short term.

Global travel and tourism were expected to grow 2.8% this year, down from 3% in 2011.

While global growth had been strong at the start of this year, it was expected to flatten out.

"Traditional markets are not yet out of the doldrums, and growth in outbound travel remains flat. The American economic recovery is fragile and the ongoing crisis in Europe could still draw the continent and the rest of the world into a prolonged recession."

However, growth from the developing world could help improve tourism's fortunes.

"The emerging economies continue to drive the recovery in international tourist flows. While Europe stagnates, we in the emerging-market economies, are boosting global tourism flows," Van Schalkwyk said.

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  • hermann.hanekom - 2012-09-10 17:18

    Whaaahahaha with the miners taking over the country!!

  • jean.tredoux.5 - 2012-09-10 17:30

    We're an emerging market?! HA! Come on don't flatter SA please. The BRIC countries have 3 times the growth rate of SA... And there are countries (Indonesia, Turkey) that have twice the growth rate of ours. We're just there cos again the world is handing SA the sympathy card!

      makhosi.dingiswayo - 2012-09-10 18:13

      in order to be wise, you must be with wisemen

      Megala - 2012-09-11 05:09

      @Jean..South Africa is only part of the BRICS because its name starts with a 'S'. If Turkey joined, then it would be called BRICT!! Or if Indonesia joined, then it would be called BRICI, which is no so bad taking into account all the Xhosa word which end in 'I' like Egoli, eticki...eBRICI! I reckon that they should allow South Korea to join instead and then it will be BRICK, which is the correct spelling of a rectangular item used to build. South Africans only know how to destruct!!

  • mark.haupt.31 - 2012-09-10 17:42

    You do know of course that once all these Chinese are here that they never leave, don't you?

  • broose.jones - 2012-09-10 17:51

    we live in Brasil now and own a travel agency, the general opinion of many of out clients is that it is too expensive to travel there.

  • garth.baldwin.96 - 2012-09-10 18:57

    And I shall keep telling all overseas fiends and family to STAY THE HELL AWAY FROM SA!! Good thing that I encourage them to spread the word too!!

  • jenny.webbe - 2012-09-10 19:01

    Bric countries can't help SA unless we can do something about our crime and the perception the rest of the world has of us as being lawless and dangerous. Of course the Lonmin headlines aren't doing tourisms any good, and neither is the anti-white and communistic statements from the ANC and Cosatu. Why would anyone choose to spend their vacation in a hell hole where the probability of being assaulted is higher than anywhere else. There are cheaper, more beautiful and far safer countries to visit. Foreigners usually Google a country before booking their airtickets for a vacation. Google SA and see what comes up - would you want to visit a place like that on your holiday?

  • wendy.schneider3 - 2012-09-10 19:31

    let more of these people know where rino's and elephants come from. they wil be back with different intentions?

      stanton.clarke - 2012-09-10 20:52

      Ha Ha Ha, good one JAJAJA!

  • Mandy Casey - 2012-09-10 22:04

    If they just counted all the "tourists" that arrived under the fences, then no one would beat our growth rate.

  • AnthonyfromAfrica - 2012-09-11 00:35

    One does not need BRICs to boost tourism, actual the opposite!! Get these politicians OUT of tourism !!!!

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