SA aims to woo more business tourists

2011-07-25 11:40

Johannesburg - Plans are being outlined to bring more business meetings, events and conferences to South Africa, Tourism Minister Marthinus van Schalkwyk said on Monday.

"We aim to increase the number of foreign tourist arrivals to South Africa from 7 million in 2009 to 15 million by 2020," he said at a conference in Cape Town.

"We hope to increase tourism's total contribution to the economy from R189bn in 2009 to R499bn by 2020, the number of domestic tourists from 14.6 million in 2009 to 18 million by 2020, and to create 225 000 new jobs by 2020."

He said a strategy had been developed to improve business tourism and involved the assistance of various sectors.

"This sub-sector is ideally placed to address some of the seasonality challenges that are difficult to meet through leisure tourism alone."

Van Schalkwyk said foreigners had seen the country's natural beauty and impressive infrastructure during the Fifa World Cup last year.

"What remains is for us to continually enhance and leverage this global positioning.

"As a country we have already secured more than 200 events for the next five years. These events will attract some 300 000 delegates to our major business tourism cities and will contribute significantly to foreign direct spend into our economy."

He urged delegates to nurture the global buyers.

"In the aftermath of the economic recession, global buyers have become increasingly adept at driving down costs.

"Our task is to carefully nurture our value-for-money reputation and present diversified offerings to the business traveller."

  • clark - 2011-07-25 12:14

    - And not a word about curtailing crime.

  • Stuartthom - 2011-07-25 12:25

    Ja invite them to the Nationalisation meetings

  • james reel - 2011-07-25 12:39

    Mr Kort Broek please do not invite all you propose to the Cape with the most expensive rip off food and wine prices only affordable by the super rich.Please do not ambarris our nation.Even the Unions are calling on the hospitality sector to get in line.Waiters are the target of angry patrons for poor food expensive as well wine.

  • Proudly SA - 2011-07-25 12:48

    Minister van Schalkwyk is correct that this is a very important industry and creates many direct and indirect jobs and great way to market country. However it is critical that Government realises that investors and tourists are very sensitive and fickle and will easily divert investments away from any place where investment threated or potentially unsafe to visit or unfavourable climate created for visitors. The goodwill from FIFA2010 being rapidly eroded by on going moronic behaviour and utterances from specifically Malema and likes of Manyi as well as corruption allegations against likes of B.Cele doing country huge harm and unless ANC takes strong stance against, investors and tourists will just disappear with little warning resulting in high joblessness and poverty.

  • YasButIDunno - 2011-07-25 13:32

    Just make sure to tell the tourists to send the luggage in advance by airfreight, they might just get it in one piece.

      peter the gr - 2011-07-25 14:45

      hahaha.... but not with Malema around!!

  • Politicallycorrect - 2011-07-25 16:21

    And how do you plan to do that Marthinus with the likes of the Malema and ANCYL Brigade hanging around?

  • Sol Pearson - 2011-07-26 15:55

    Right now and probably for the next 10 years, the whole world is in trouble and everyone is cutting costs. If we cannot get tourists to fly the 10000 odd km from europe where are we going to get the businesses spending this money ??? Huh I suppose you think that all governments are corrupt like ours and their citizens/employees/shareholders will never notice the R1million rand plus bills for a business meeting in South Africa. Our politicians are so out of touch with reality. How can we trust and vote for them to run a country. What a joke.

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