Kemberg - Fresh from a massage, the cows turn slowly on a computerised "milking carousel" - everything is ready at the Heideland farm south of Berlin to ramp up production once European milk quotas end on Wednesday.
"Look how well we treat them, all the space they've got, and here they even have a massage machine," says Richard Reiss, head of the giant farm of 1 200 dairy cows.
Dairy farmers like Reiss in Germany, Europe's biggest milk producer, are happy to see the back of the production limits that have prevented them from exploiting the export opportunities offered by the rising middle classes in Asia.