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Harare - Zimbabwe has turned to hosting international carnivals to attract foreign tourists, according to Zimbabwe Tourism Authority (ZTA) CEO Karikoga Kaseke.
Speaking at the carnival press briefing on Tuesday, Kaseke said the Zimbabwe International Carnival slated for May is expected to attract over 800 foreign tourists, adding that the carnival will soon become the biggest tourist attracting event in that country.
Kaseke said all in all, more than 120 000 people will participate in the carnival with 100 groups having already registered with ZTA.
Fourteen countries have so far confirmed their participation for this year’s carnival including Brazil, Mauritius, Zambia and Seychelles. South Africa has not yet done so.
ZTA had targeted a maximum of 15 countries to participate in the carnival but the number is expected to exceed 20, as the response has been overwhelming.
ZTA spokesperson Sugar Chagonda believes the greatest beneficiaries from the carnival will be the hotel and catering sector, as they will accommodate the influx of tourists into the city.
Carnivals were popularised in Brazil and some African countries have now adopted the concept.
Nigeria last month held its own Lagos Carnival. It was witnessed by over 20 000 Lagosians and tourists from across the world, while the rich cultural heritage of Lagos was showcased at the event.
The Brazilian carnival is said to attract a potential 30 000 tourists generating about $256m in income. It is said to create almost 25 000 direct and indirect jobs in 52 economic sectors.
- Fin24
Speaking at the carnival press briefing on Tuesday, Kaseke said the Zimbabwe International Carnival slated for May is expected to attract over 800 foreign tourists, adding that the carnival will soon become the biggest tourist attracting event in that country.
Kaseke said all in all, more than 120 000 people will participate in the carnival with 100 groups having already registered with ZTA.
Fourteen countries have so far confirmed their participation for this year’s carnival including Brazil, Mauritius, Zambia and Seychelles. South Africa has not yet done so.
ZTA had targeted a maximum of 15 countries to participate in the carnival but the number is expected to exceed 20, as the response has been overwhelming.
ZTA spokesperson Sugar Chagonda believes the greatest beneficiaries from the carnival will be the hotel and catering sector, as they will accommodate the influx of tourists into the city.
Carnivals were popularised in Brazil and some African countries have now adopted the concept.
Nigeria last month held its own Lagos Carnival. It was witnessed by over 20 000 Lagosians and tourists from across the world, while the rich cultural heritage of Lagos was showcased at the event.
The Brazilian carnival is said to attract a potential 30 000 tourists generating about $256m in income. It is said to create almost 25 000 direct and indirect jobs in 52 economic sectors.
- Fin24
