Booze ad ban will hurt, warns Sacci

Booze ad ban will hurt, warns Sacci

2013-08-26 18:35

Johannesburg - Restricting marketing on liquor will have a negative affect on the industry and the economy, the SA Chamber of Commerce and Industry (Sacci) said on Monday.

"Restrictions on marketing will not only have negative consequences for an important South African industry, but will also have a ripple effect on businesses in other areas such as the advertising, retail and hospitality industries," Sacci CEO Neren Rau said in a statement.

"The motivation given for the proposed ban is understood, but Sacci believes that it will not address the ills attributed to the misuse of alcohol."

On Friday, the inter-ministerial committee (IMC) to combat alcohol and substance abuse agreed to submit the draft control of marketing of alcohol beverages bill during the next Cabinet cycle.

"The IMC, chaired by Minister of Social Development, Bathabile Dlamini, and comprising 11 other ministries, agreed that the bill, in its current form, was ready for consideration by Cabinet with the view to gazette it for public comment," the committee said.

The IMC cited numerous inputs from government departments and civil society as motivation for approving the bill.

Alcohol and drug abuse

"Research has shown that the prevalence of alcohol and drug abuse among adults in South Africa [is] expanding rapidly to the destruction of the families, community and society. Government cannot afford to ignore or be quiet about it."

The IMC said moves by the industry to curb harm caused by drinking alcohol, such as promoting responsible drinking, were not yielding results.

Rau said the committee admitted that banning alcohol would not produce the required results.

"In fact, the Inter-Ministerial Committee is on record as admitting that global research has shown that a ban does not achieve the required results.

"Alcohol abuse is a symptom of more serious socio-economic and unemployment challenges that face the country. Alleviation of alcohol abuse will be achieved if these challenges are addressed," Rau said.

The effect of alcohol on society

Various departments presented reports on the effect of alcohol on society.

"The department of health presented that tangible costs of alcohol in South Africa have been estimated to be close to R38 billion, while intangible costs could reach R240bn."

Alcohol was also the third leading risk factor for death and disability in South Africa.

According to the transport department, more than half of the country's road deaths occurred as a result of alcohol abuse.

"Around 70% of domestic violence has been associated with alcohol; arrestees indicated that they were under the influence of alcohol for 25% of weapons-related offences, 22% of rapes, 17% of murders, 14 of assault cases, and 10% of robberies."

Rau said elements of the bill indicated a high degree of intervention in business.

"An increasingly restrictive business environment will contribute to reticence against doing business in South Africa," Rau said.

  • Morwen - 2013-08-26 18:45

    No more than the ban on cigarette advertising did.

      TumsDown - 2013-08-26 18:55

      Imagine how much we're losing from the potential ads for other drugs...

      Anthony Richardson - 2013-08-26 19:09

      Inneffective strategy, would guess that most that the target market that they are aiming for is illiterate anyway. Stop the youth from drinking? Please read the first sentence again!

  • Xolane Dlabazane Jali - 2013-08-26 19:15

    South Africa is Loosing it they want to kill our economy and oppress the poorer surely by banning booze advertising people will loose their jobs aren't thy preaching about creating jobs. I never saw (NYAOPE) adverts in my life but each and everyday the is a person who engage himself/her to it.

  • Paul Gaydon - 2013-08-26 19:16

    It wont hurt nearly as much as the pain families experience when parents are drunk and violent.

  • Marc De Fleuriot - 2013-08-26 19:17

    While you guys are at it lets ban car advertising - 18 000 plus killed on the roads annually. Lets ban fast food advertising - fat people die younger...lets ban advertising of polical parties - they drive the average man insane....lets just ban all advertisng then...Jobs Jobs Jobs that what SA needs...we have a choice what we consume stop becoming a nanny state!

  • Andrew Selous - 2013-08-26 19:30

    I drank for many years,never gave a sh#t about the ads.People will drink no matter whats in place to curb this.What next?Censoring bar scenes from movies.We have a new breed of mother grundies.

  • Kwajo.m - 2013-08-26 19:35

    "Around 70% of domestic violence has been associated with alcohol; arrestees indicated that they were under the influence of alcohol for 25% of weapons-related offences, 22% of rapes, 17% of murders, 14 of assault cases, and 10% of robberies." Is this related to advertising? Why don't just issue licences for drinking? This will allow those with licences to wave their right if they are involve in any alcohol related offense.

  • Beeg Balaboy - 2013-08-26 19:36

    liquor ads always portray people having a good time...laughing and having good, clean fun etc. this is not the reality for most s.africans who indulge and those affected by alcohol abuse. by all means keep the ads but offer an alternative that reflects this reality which is drunken driving and deaths that result from it, HIV infections, rape, lying in a gutter, murder, domestic violence, suicides, mental illness, ill health etc.

      Bryan A T Maskell - 2013-08-26 19:46

      Spot on! Alcohol only destroys in the end...

  • Anele Cweya - 2013-08-26 19:36

    Fine scotch need not to be advertised,I wll buy it even if its Not advertised for 60 years,let's keep walking!

  • Reza Ryklief - 2013-08-27 02:10

    It doesn't matter. The wrong people will still drink, anyway. I think only 10% of drinkers have any business near the stuff, the rest are just ticking time bombs.

  • Fanie Augustyn - 2013-08-27 11:11

    Our problem is not alcohol advertising, but illegally brewed cheap drinks which the covernment is doing nothing about even though they know who the perpetraators are

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