Zimbabweans can't afford to drown their sorrows in a pint anymore | Fin24
 
  • Data Market Inquiry

    MTN says it is prepared to defend itself before Competition Tribunal over report.

  • Claims of sabotage

    What we know so far about allegations of sabotage at an Eskom power station.

  • Dudu Myeni

    Court dismisses former SAA chiar's bid to have Outa withdraw from delinquency case.

Loading...

Zimbabweans can't afford to drown their sorrows in a pint anymore

Jul 26 2019 05:45
Crecey Kuyedzwa

Zimbabweans can no longer afford to drown their sorrows in beer as the product is now priced beyond their reach, the country’s biggest alcohol brewer Delta said on Wednesday.

Delta, which has AB Inbev as its major shareholder, said beer volumes for the three months to June were down 57%, with high prices the biggest deterrent.

This should come as no surprise, with Zimbabwe’s inflation for the three months under review jumping from 75.86% in April to 175.66% in June.

National average wages and salaries have largely remained stagnant. Buying power has been eroded as the exchange rate between the US dollar and Zimbabwe's new currency - the real-time gross settlement dollar - depreciated from around 1:2.5 to the dollar to 1:9 currently.

This has left consumers hamstrung.

“Demand was subdued on account of affordability issues as market players adopted varied pricing models,” said Delta.

Teetotallers hava not spared, as volumes for soft drinks declined by 79% for the quarter.

“The macro-economic changes have led to a surge in inflation and a fast depreciating exchange rate which has resulted in the erosion of disposable incomes and reduced consumer spending," said Delta. 

delta  |  zimbabwe  |  beer
NEXT ON FIN24X

 
 
 
 

Company Snapshot

Voting Booth

How concerned are you about ransomware attacks?

Previous results · Suggest a vote

Loading...