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Robben Island Museum announced on Wednesday that it will implement a two-tier pricing model, which will mean that locals and foreigners will be charged separate rates for an entry ticket.
The new pricing model, which sees foreigners pay about R170 more for an entry ticket, will be implemented from June 1.
Previously, Robben Island used only one pricing model which included the same price for all visitors to the museum. "We believe that this decision will have a positive turnaround on our long term financial sustainability as an organisation whilst also contributing to an increase in domestic visitors,” Blayne Crocker, Chief Financial Officer at RIM, said in a statement.
The ticket price includes the cost of a ferry return trip, transport on the island, a guided island tour and a guided prison tour by an ex-political prisoner - all of which came at an annual increased cost with an adverse impact on revenue, the museum said.
“With such factors in mind, a different pricing structure that can provide for additional revenue that will meet our rising conservation needs, needed to be investigated. It is important that RIM has the financial backing to maintain a high standard of excellence with our tour experience,” said Crocker.
The new rates will be:
- R550 ($40 | €35) for non-South African adults and R300 ($15 | €15) for non-South African children aged two to 18 years.
- R380 for South African adults and R200 for South African children aged two to 18 years.
Morongoa Ramaboa, Robben Island Museum spokesperson said, “Preserving Robben Island as a world-class heritage site requires a lot of efforts to balance the conservation of the tangible heritage elements with the mission of increasing local access to the Island."
