Share

NBA strikes YouTube deal for dedicated African channel

The National Basketball Association has signed a deal with YouTube for a dedicated African channel to boost its presence on the continent.

The NBA is working with Google’s video-sharing unit to provide original content and bring NBA games live to African fans, NBA Vice President and Managing Director for Africa Amadou Gallo Fall said in an email. The games will include the playoffs, conference finals and the finals.

The first two live game broadcasts on the new Africa channel will be the Charlotte Hornets against the Boston Celtics, followed by the LA Clippers versus the New York Knicks.

Documentaries that showcase Naismith Memorial Basketball Hall of Fame players such as Nigeria’s Hakeem Olajuwon and Dikembe Mutombo from the Democratic Republic of Congo will form part of the original-content offering.

It’s a new step to increase exposure on the continent for the NBA after it opened an office in Johannesburg nine years ago and announced the start of a professional Africa league with 12 club teams last month. From its academy in Senegal, three graduates have already committed to colleges in the U.S. as student athletes.

“We have hosted three sold-out NBA Africa games over the past four years in South Africa and there is a strong business case to expand our fan base and provide more access to our games,” Fall said.

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
18.94
-0.2%
Rand - Pound
23.91
-0.1%
Rand - Euro
20.43
+0.2%
Rand - Aus dollar
12.34
+0.1%
Rand - Yen
0.13
-0.2%
Platinum
910.50
+1.5%
Palladium
1,011.50
+1.0%
Gold
2,221.35
+1.2%
Silver
24.87
+0.9%
Brent Crude
86.09
-0.2%
Top 40
68,346
+1.0%
All Share
74,536
+0.8%
Resource 10
57,251
+2.8%
Industrial 25
103,936
+0.6%
Financial 15
16,502
-0.1%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders