Company slams Amazon 'complicity' in fake goods

Dec 22 2017 15:34

Frankfurt am Main - The head of the iconic German shoe brand Birkenstock on Friday slammed Amazon's failure to tackle the scourge of counterfeit goods online, accusing the e-commerce giant of acting as "an accomplice" to the fraudsters.

"The truth is that Amazon makes money with these fakes," Birkenstock chief executive Oliver Reichert told Spiegel news weekly. "As far we're concerned, Amazon is an accomplice."

The broadside comes days after the veteran footwear company said it would stop selling on Amazon Europe websites from January in protest at the online retailer's lack of action against counterfeit Birkenstocks.

Birkenstock, founded in 1774 and best known for its comfortable, thick-strapped leather sandals adored by fashionistas, has taken a strong stance against trademark infringements.

Last year, it ended its relationship with the US arm of Amazon, citing the repeated failure to stop fake Birkenstocks from being sold on the website.

"If you sell dodgy merchandise on your market place, you have to answer for that," said Reichert.

Amazon has said in the past that is has "zero tolerance" for fraud.

* Sign up to Fin24's top news in your inbox: SUBSCRIBE TO FIN24 NEWSLETTER

Follow Fin24 on Twitter, Facebook, Google+ and Pinterest. 24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.



Company Snapshot


Five of SA's top financial brains, including SARB governor Lesetja Kganyago share their best savings habits.

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

Are you prepared for the latest round of Eskom’s load shedding??

Previous results · Suggest a vote