Apple reveals autonomous vehicle ambitions | Fin24
 
Loading...

Apple reveals autonomous vehicle ambitions

Dec 04 2016 17:46

San Francisco - Apple has revealed it is investing heavily in autonomous vehicles in a letter asking the government to make it easier to develop self-driving cars.

The company is "excited about the potential of automated systems in many areas, including transportation," Apple said in a November 22 letter to the National Highway Traffic Safety Administration offering Apple's opinion about draft regulations for the sector.

"Apple looks forward to collaborating with NHTSA and other stakeholders so that the significant societal benefits of automated vehicles can be realised safely, responsibly, and expeditiously," the company's director of product integrity Steve Kenner wrote.

Apple issued the letter because it is "investing heavily in machine learning and autonomous systems," an Apple spokesman said in an email to AFP.

"There are many potential applications for these technologies, including the future of transportation, so we want to work with NHTSA to help define the best practices for the industry."

Rumours about Apple's ambitions in the sector have circulated for years.

The company has a separate organisation called "Project Titan" that is developing automotive projects.

Although Apple has never officially confirmed the project, several of CEO Tim Cook's comments have fuelled speculation.

After a $1 billion investment in a Chinese ride-hailing service called Didi Chuxing, he spoke of "some strategic things that the companies can do together over time."

However, in early September, The New York Times reported that the group had narrowed its ambitions, laying off dozens of staff as part of the project's "reboot."

Instead of designing and producing a complete self-driving car, the group will now concentrate on developing underlying technologies for autonomous vehicles.

In its letter, Apple urges the NHTSA not to penalise new participants in the sector by restricting the testing of cars under development on public roads, for which established automakers generally have exemptions.

"To maximise the safety benefits of automated vehicles, encourage innovation, and promote fair competition, established manufacturers and new entrants should be treated equally," it says.

Apple also encourages data sharing, particularly for accidents, saying that would enable the industry to "build a more comprehensive dataset than any one company could create alone."

Most major auto manufacturers and many technology groups are currently developing autonomous vehicles, considered to be the future of the automobile, along with electric power, with first production models promised for around 2020.

Read Fin24's top stories trending on Twitter:

apple  |  self-driving cars  |  technology
NEXT ON FIN24X

 
 
 
 

Company Snapshot

#BUDGET2020

Debt and Eskom will take centre stage at this year's Budget
 

Voting Booth

How concerned are you about ransomware attacks?

Previous results · Suggest a vote

Loading...