Entries invited for Swaziland Tourism Excellence Awards

Cape Town - The tourism sector in Swaziland has shown an increase over the past few years with development initiatives and efforts being placed towards leveraging opportunities within the sector, according to the Swaziland Tourism Authority (STA).

As an effort to recognise and reward businesses, the STA announced its second annual Tourism Excellence Awards for the tourism industry in Swaziland.

The awards are an integral part of STA’s efforts to raise the tourism sector’s national and international competitiveness by inspiring organisations and individuals to create quality, unique, and compelling experiences for all their guests, it said on Tuesday.

The Tourism Excellence Awards will be recognising excellence within each of the following categories: adventure tourism; best accommodation; best community based tourism; best nature reserve; cultural tourism; major festivals and events; major tour and transport providers; major tourist attractions; minister’s award; new tourism business; tour guide; tourism restaurants and catering services.

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Each participant in these respective categories will be measured against specific criteria, which necessitate a solid business plan, modern and innovative marketing, unparalleled customer service, sustainability and site inspections.

The STA encourages all establishments in Swaziland to support this initiative by competing in as many categories as possible.

“It is through such platforms that we, as a representative of the tourism sector, are able to reward those who continue to dedicate their businesses towards uplifting not only the Swazi communities, but also the overall success of Swaziland’s economy," said STA marketing manager Bongani Dlamini.

"It is a truly great opportunity to be able to compete within our industry and through collaborative efforts, showcase some of Swaziland’s gems to the rest of the world.”

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