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Tourism trends in the spotlight

Cape Town - This year’s E-Tourism Africa Summit will host an array of new and exciting international speakers, as well as leading online global brands such as Facebook, Google and Trip Advisor.

The summit will take place at the Cape Town International Convention Centre on September 9 and 10 2013.

Speaking for the first time in South Africa, ZapTravel, Tourwrist and Triposo, will present on how they are changing the online landscape for travel with new technologies and new ways of researching travel.
 
Damian Cook, the CEO of E-Tourism Frontiers, said new trends are emerging online.

“It’s exciting to see how the online travel world is evolving and where the new trends are emerging," he said.

ZapTravel, one of our presenters and recently named one of the Best New Travel Start Ups by Mashable, is reinventing the travel booking game.

It focuses on experiences rather then destinations and it gives customers the option of looking at what they would rather do, then where they want to go.
 
“The online travel world is undergoing great disruption, social media and mobile are no longer just hype, but hugely important platforms for research, sharing and booking," said Cook.

"We are also seeing long established social platforms such as TripAdvisor growing rapidly. Sixty new reviews per minute are listed on TripAdvisor and over 10% of US hotel online bookings are now driven by the site."

The online travel world is evolving continuously and it’s vital that the tourism sector keeps pace with the changes.
 
“Critical to online business now is how our travellers are sharing their experiences during their trip," said Janine Hutton, marketing officer at South African Tourism.

The minister of tourism, Marthinus van Schalkwykm, will open the summit.

- Fin24
 
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